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- Regularly perform competitive analysis and maintain an understanding of their business practices, analyze alternative offerings, assess competitor strengths and weaknesses, and make recommendations for how to win.
- Collaborate with crossfunctional teams, including sales, product, and creative, to align marketing initiatives with business goals.
- Work with the product teams and Engg teams to create assets and messaging for HSC's products and services.
- Facilitate event participation of HSC at industry conferences, curated business development events, or similar activities to support lead gen goals.
- External communication such as newsletter, linked in etc
- Coordinating BD functions such as CRM, funnel, customer acquisition lists