- Permanent Work From Home
- Shift- 7:30 PM- 3:30 AM (IST)
- Strategy & Planning - Quarterly strategy and action planning aligned with yearly company goals and strategy
- Brand- Positioning & strategic narrative driven branding
- Account Based Marketing (ABM) - Launched and Generated ABM Campaign and Leads
- Google Ads - Extensive hands on experience and knowledge of Google
- Ads - Extensive hands on experience and knowledge of Google
- Meta Ads - Extensive hands on experience and knowledge of Google
- SEO - Strong understanding and practical knowledge
- Demand/Lead Generation- All acquisition based initiative and optimization of campaigns.
- HubSpot Marketing Automation - Good experience and understanding of HubSpot platform
- Nurturing- Initiatives that drive lead further into the buying journey
- Partnership s- New partner development initiatives and co-marketing efforts
- Product Marketing- Alignment of brand and demand generation initiatives.
- Publicity - Increasing organic presence via third- party initiatives
- Reputation- Initiatives to showcase company best-in-class across all review properties
- Data- Analytics- Tracking all marketing & SAAS key metrics to make informed decisions every quarter
- Research (Customer+Product+Competitor) - Researching ICP, Product value and competitive landscapes to support strategy and planning
- Team- Hiring & evaluation of team based on current and future initiatives
- 7+ years of experience in a similar role
- Proven work experience as a Digital marketing head/director
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
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B2B Digital Marketing Manager - india, India - TopHat HR
Description
About Us:
Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.
Job Description: B2B Digital Marketing Executive (ABM Expert)
(This is for our SAAS Client based in Canada)
At Edkent, Digital marketing is second nature to us. Our team works collaboratively to design
effective solutions for clients across a spectrum of services, such as SEO, SEM, and
SMM, reputation management and brand creation.
"We're looking for a hungry, data-driven experienced digital marketer to join our team "
We are looking for a results-oriented individual with a strong understanding of the digital
landscape to join our marketing team, helping to push our clients as well as the
company's brands to the next level.
In this position, you'll define and deploy growth and content strategies for one of our IT clients to maximize their marketing funnels. The ability to test, learn and iterate on tactics is essential to being able to achieve data-driven results; as is the ability to self-teach.
You will collaborate across brand marketing teams to ensure marketing communication campaigns and innovation plans are fully integrated including digital best practices and inclusive of CRM marketing strategy.
The ideal candidate will have experience across a variety of digital marketing
tactics including: SEO/SEM, email marketing, website content strategy and execution,
data reporting and optimization, acquisition.
The role reports directly to the CEO.
Responsibilities:
Qualifications:
We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.
