Growth Marketing - Bengaluru, India - 2070 Health

    2070 Health
    2070 Health Bengaluru, India

    2 weeks ago

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    Description
    Who are we?

    2070Health is India's premier Venture Studio, pioneering an innovation platform dedicated to building groundbreaking healthcare companies from the ground up. Our mission is to identify and seize disruptive opportunities within the healthcare sector. What sets us apart from conventional venture capital and accelerator models is our active involvement in idea generation, day-to-day operations, and strategic decision-making, all geared toward fostering the growth of each newly established enterprise.

    Additionally, we are proud to have the steadfast support of W Health Ventures.

    BabyMD is on its 0-1 journey of becoming the chosen partner in parenting. We are based out of Bengaluru and have a digital offering for 24x7 chats and online video consultations with paediatricians, and a set of physical clinics in Bengaluru.

    More about the role: Prior experience with online and offline growth marketing (not necessarily performance marketing) will greatly improve the candidature.

    You are responsible for the top of the funnel beyond performance marketing - and as such a key pivotal element of our growth engine

    Key result areas:

    • Location intelligence: Recce existing and upcoming clinic locations to understand where do parents / patients live, where they spend time and the competition landscape to build effective marketing strategies
    • Organise offline marketing events: Create a marketing calendar and host events in apartment complexes, or the clinic - campaigns include planning for theme, participants, messaging and announcements,
    • Organise webinars and recurring (scheduled) sessions: Find appropriate content delivery professionals (doctors, HCPs etc.), host webinars or recurring knowledge sharing sessions with them, acquisition of attendees for the webinars to ultimately improve brand awareness amongst the target audience
    • Improve BabyMD saliency across various formal and informal WhatsApp / Telegram / Facebook groups by joining them and appropriately positioning BabyMD inside each group when the opportunity presents itself
    • Community build: Secure leads from a variety of marketing campaigns and find innovative ways for them to join our community / group. Find and deploy engagement to retain group members and get organic additions going

    Requirements

    You must be:
    • Willing to travel to various locations within the city, including some work on the weekends (though we will compensate you for a holiday on some other weekday)
    • Comfortable working in ambiguous environments
    • Self-driven, with a high work ethic and self-monitoring

    Benefits

    • Competitive salary and benefits package
    • Opportunity to work in a fast-paced and growing environment
    • Gain valuable experience in all aspects of Growth Marketing
    • Be part of a supportive and collaborative team