- Provide support in developing the brand proposition and maintaining visual guidelines for consistency across all marketing channels and communications.
- Collaborate with design teams to ensure brand integrity in visual content.
- Support the management of high-quality written, visual, and multimedia content creation in collaboration with our in-house editor and production houses.
- Assist in executing social media efforts on , YouTube, Twitter, and Instagram, collaborating with external agencies for additional support.
- Contribute to community-building initiatives offline to foster engagement and strengthen brand presence.
- Provide support in leading PR efforts with the media, ensuring positive coverage and effective communication of the firm's achievements.
- Assist in planning and executing event marketing initiatives to enhance brand visibility.
- Collaborate in utilizing data and analytics tools to measure the performance of marketing initiatives.
- Contribute to providing regular reports and insights to the leadership team, aiding in data-driven recommendations for improvement.
- Assist in collaborating with internal teams, external agencies, and key stakeholders to align marketing efforts with business objectives.
- Contribute to the development and optimization of the firm's website, helping it serve as a dynamic hub for valuable insights.
- Support the implementation of strategies to enhance user experience, drive traffic, and maintain the website's relevance.
- Master's degree in Marketing, Business, or a related field.
- 4-5 years of hands-on experience in content marketing, digital marketing, or a related role, demonstrating a track record of successful campaigns and strategies.
- Strong understanding of venture capital, startup ecosystems, and industry trends.
- Proven B2B marketing experience, showcasing the ability to navigate and excel in business-to-business marketing environments.
- Excellent communication and storytelling skills.
- In-depth understanding of social media platforms and content optimization.
- Proficiency in SEO and website management.
Marketing Manager - Bengaluru, India - Matrix Partners India
Description
About us: Founded in 2006, Matrix India is a pre-eminent VC fund that invests in companies targeting the Indian consumer and enterprise market at the seed, early, and early growth stages. The firm has invested in several market-leading companies such as Ola (mobility), Dailyhunt (local language media and short video platform), Razorpay (payments), OfBusiness (B2B Commerce), Five Star Business Finance (SME lending), Ola Electric (electric vehicles), DealShare (social commerce), Stanza Living (student housing), OneCard (mobile-first credit card), Country Delight (D2C dairy & fresh foods brand), GoKwik (e- commerce enablement), Captain Fresh (seafood marketplace), Bijnis (B2B platform for factories Jupiter (consumer neobank), Mswipe (mobile POS), Zupee (leading skill-based gaming app), and Oxyzo (a tech- enabled smart financing solution provider) among others.
Matrix India has advisory offices in Bangalore, Delhi, and Mumbai. Matrix Partners has a global network of funds investing in the US, China, and India. Further information is available at
About the Opportunity:
As a Marketing Manager, you will be at the forefront, driving brand development and shaping our digital presence. Your diverse responsibilities will span content creation, PR initiatives, community engagement, website management, and various other impactful projects to strengthen our brand.
Responsibilities:
Brand Development:
Content Creation and Social Media:
Offline Community Engagement:
PR and Event Marketing:
Data Analysis and Reporting:
Stakeholder Collaboration:
Website Management:
Qualifications:
Must-Have:
Key Skills:
How to Apply: If you meet the qualifications, possess the required experience, and are passionate about the startup ecosystem in India, please submit your resume to Rupali at
Process: 5-6 levels of interviews with Marketing leaders and partners in the firm/ Case Study etc.