Digital Marketing Specialist - India - Nexcom UK Ltd

Description

This role involves developing, implementing, and managing marketing campaigns to promote our company's products and services online. Here are some key responsibilities and skills associated with this role:

1. Creating Digital Marketing Strategies:

• Identifying key digital marketing goals and building strategies to meet these targets
• Developing and implementing SEO and PPC strategies

2. Building Social Media Accounts:

• Managing and maintaining social media profiles across various platforms
• Staying up-to-date with emerging social media channels, trends, and best practices

3. Content Creation

• Developing engaging content for marketing campaigns, including web content, blog posts, and social media updates

4. Creating Schedules:

• Planning and organizing marketing activities, ensuring timely execution of campaigns

5. Monitoring Site and Social Media Traffic:

• Analyzing website and social media traffic to evaluate campaign effectiveness

6. Leading SEO Efforts:

Managing search engine optimization (SEO) strategies to improve online visibility

7. Evaluating Marketing Campaigns:

• Measuring and reporting on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs)

8. Staying Up-to-Date with Technology and Best Practices:

Keeping abreast of developments in digital technology, digital marketing, and fundraising techniques

Innovating and presenting new marketing platforms and strategies

Requirements and Skills:

A BS/MS degree in marketing or a related field.

• Proven working experience in digital marketing.
• Demonstrable experience in creating content; leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.