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    • Digital Marketing Specialist - Visakhapatnam - Halma plc

    Halma plc
    Halma plc Visakhapatnam

    3 weeks ago

    Description

    We are seeking a Digital Marketing Specialist to join our team at Halma company Volk. This is an exciting opportunity to drive brand awareness, lead generation, and customer engagement globally.

    About Us

    Halma is a global group of life-saving technologies companies driven by a clear purpose. We are a FTSE 100 company with headquarters in the UK and operations in 23 countries. Our diverse group of nearly 50 global companies specialize in market leading technologies that push the boundaries of science and technology.

    About Halma Company Volk

    Volk Optical Inc. is a premier designer and US manufacturer of portable ophthalmic cameras, lenses, surgical systems, and accessories used in diagnosis and treatment of diseases of the eye.

    Position Objective

    The Digital Marketing Specialist will own our digital platforms, including social media, digital advertising, email campaigns, and website optimization. They will work cross-functionally with internal and external stakeholders to execute marketing strategies and enhance digital presence.

    Responsibilities

    • Manage digital marketing initiatives to drive brand awareness, lead generation, and customer engagement globally.
    • Create, implement, and optimize digital advertising campaigns (Google Ads, LinkedIn etc.) in line with Marketing strategy and budget.
    • Optimize the company website, develop user experience, and content where required, whilst driving SEO and SEM.
    • Manage company social media channels including content planning, scheduling, and posting, plus community management, A/B testing, monitoring, and reporting on performance.
    • Own the content schedule/posting of the company blog with ongoing SEO enhancement.
    • Creation, implementation, and evaluation of e-blast campaigns.
    • Report on monthly digital advertising and social media performance against targets, ensuring optimization of channels and spend.
    • Liaise with the Marketing Communications Manager, product managers, and graphic designers to ensure clear direction as part of campaign set-up.
    • Keep relevant stakeholders up to speed with campaign status, engaging with key internal customers and hosting training where necessary.
    • Report on wider campaign results i.e. lead generation from promotions and URL tracking.
    • Undertake competitor research and identify new digital opportunities where applicable.

    Critical Success Factors

    • Strong ability to translate marketing strategies into digital execution with measurable results.
    • Expertise in SEO, SEM, digital advertising, and analytics.
    • High attention to detail, ensuring brand consistency and compliance in all marketing activities.
    • A passion for storytelling, content creation, and engaging digital audiences.
    • Ability to analyse data and optimize marketing campaigns based on performance insights.

    Academic Qualification

    • Bachelor's degree in marketing, communications, business, or a related field.

    Experience

    • 3-5 years of experience in a digital marketing role, preferably in the healthcare or medical devices industry.

    Key Attributes

    • Ability to align digital marketing efforts with overall business goals.
    • Strong skills in crafting compelling marketing messages and visuals.
    • Hands-on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, and Shopify.
    • Excellent time management and multitasking abilities.
    • Comfort in handling data, deriving insights, and making recommendations.
    • Strong communication skills to collaborate with teams across departments.

    Competencies

    • Analytical & Data-Driven Approach
    • Project & Stakeholder Management
    • Self-starter & Proactive mindset
    • Customer-Centric Approach
    • Detail-Oriented
    • Quality-Focused
    • Collaboration & Team Player Mindset
    • Adaptability
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Digital marketing specialist