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  • Trainee Analyst Media Performance - gurugram - Publicis Global Delivery (PGD)

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    Description

    As a Trainee Analyst, you will be responsible for ensuring that all campaigns are executed to plan and meet targets.

    Key Responsibilities

    • Analyze, track and optimize campaign performance using metrics such as keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics.
    • Communicate with internal stakeholders on project development, timelines, and results.
    • Work closely with team members to meet goals.
    • Collaborate with the Digital Performance Manager to set up and optimize campaigns in the correct way, according to brief and best practices.
    • Maintain budgets within assigned limits and ensure campaigns hit relevant targets.
    • Deliver high-quality reports and presentations.
    • Provide regular results analysis, reporting and recommendations.
    • Contribute to developing short- and long-term search strategies.
    • Develop advanced skills in Excel, Word, and PowerPoint.
    • Gain an understanding of clients' businesses and digital marketing objectives.
    • Stay up-to-date with industry news and developments.
    • Analyze and document search engine and PPC industry trends across web and mobile platforms.
    • Demonstrate attention to detail, effective communication skills, and ability to synthesize large amounts of information.

    Requirements

    • Freshers with media internships/freelancing experience and excellent communication skills.
    • Self-motivated individual with discipline.
    • High intellectual curiosity and willingness to learn.
    • Able to work in a multicultural environment.

    About Publicis Groupe

    We believe in the Power of One. We offer opportunities to grow, a diverse team, and a progressive work environment. Our Total Rewards Program empowers your ambitions through competitive pay and benefits package.


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