Growth Marketing ManagerAM - Mumbai, India - haystack Analytics

    haystack Analytics
    haystack Analytics Mumbai, India

    2 weeks ago

    Default job background
    Description
    JobDescriptionPositionGrowthMarketingExperience:35 Years. Agency Backgroundpreferred.Education:Any Graduate. AnyPostgraduateLocationMumbai Powai Work from OfficeWho areweBased out of IITBombay HaystackAnalytics is a HealthTech company creating clinicalgenomics products which enable diagnostic labs and hospitals tooffer accurate and personalized diagnostics. Supported by Indiasmost respected science agencies (DST BIRAC DBT) we created andlaunched a portfolio of products to offer genomics in infectiousdiseases. Our genomics based diagnostic solution for Tuberculosiswas recognized as one of top innovations supported by BIRAC in thepast 10 years and was launched by the Prime Minister of India inthe BIRAC Showcase event in Delhi2022.Roles andResponsibilities
    • Developand execute datadriven growth marketing strategies and campaigns todrive user acquisition retention and revenuegrowth.
    • Conduct thorough market research andanalysis to identify growth opportunities customer insights andcompetitive trends.
    • Collaborate with themarketing team to create and optimize marketing funnels landingpages and conversion rate optimization (CRO)strategies.
    • Use various growth marketingchannels such as SEO SEM email marketing social media contentmarketing influencer partnerships and referral programs to driveuser engagement and conversions.
    • Utilizeanalytics tools and data to track measure and report on keyperformance indicators (KPIs) to evaluate campaign effectivenessand identify areas for improvement.
    • Identifyand implement growth hacking tactics to accelerate user acquisitionand increase brand visibility.
    • Conduct A/Btesting and experiments to optimize campaign performance andidentify growth opportunities.
    • Stay uptodatewith the latest trends best practices and technologies in growthmarketing and share knowledge with theteam.
    Skills : Performance MarketingDigital Marketing SEM & SEO Paid Search CompetitiveAnalysis Marketing Display Advertising PPC Marketing AutomationReporting.

    paidsearch,marketing,reporting,paid ads,data analysis,googleads,linkedin ads,sem,performance marketing,displayadvertising,digital marketing,paid campaigns,digitaladvertising,seo,sem & seo,ppc,competitive analysis,marketingautomation