Product Marketing Manager Noida - Opkey

Description

Join our dynamic team as a ProductMarketing Manager where youll be at the forefront of our strategicinitiatives driving pipeline growth and optimizing conversion ratesfor each product line. This role requires a resultsdrivenindividual who excels in customer engagement business casedevelopment and collaboration with industryanalysts.KeyResponsibilities:

• PipelineGrowth and ConversionOptimization:
• Take ownership ofthe pipeline metrics for each product line with a keen focus ondriving measurable results.
• Develop and executestrategies to increase conversion rates turning leads into loyalcustomers.
• EnablementExcellence:
• Conduct impactfulcalls with customers understanding their needs and aligning productvalue propositions.
• Lead the charge on RFPsshowcasing our products through compellingresponses.
• Create robust business case contentto demonstrate the tangible benefits of oursolutions.
• AnalystRelations:
• Collaborate closelywith industry analysts actively participating in building awarenessand relationships.
• Identify and engage with1215 key analysts ensuring our products are on their radar for thecoming year.
• Spearhead the development of acuttingedge ROI calculator to demonstrate the next generation ofvalue.
• ContentDevelopment:
• Work aggressivelywith analysts to create inhouse content that positions our productsas industry leaders.
• Develop and maintain aquarterly deck for analysts showcasing trends successful deals andupcoming projects.
• Curate content for a TotalEconomic Impact (TEI) type report to highlight the realworld valueof our products.
• Deal Insightsand Reporting:
• Provide insightson deals won highlighting against whom and the reasons behind oursuccess.
• Keep a pulse on market trends topresent a compelling view of deal flow and industrydynamics.
• Webinars and ProductReleases:
• Host 23 webinarsmonthly covering various product lines and illustrating their usecases.
• Leverage product releases for monthlywebinars strategically using this information for both analysts andcustomers.
• Roadshows:
• Planand execute roadshows targeting seniorlevel prospects fosteringrelationships and showcasing our productroadmap.

Qualifications:

• Provenexperience in product marketing with a focus on pipeline growth andconversion optimization.
• Strong background incustomer engagement RFPs and business casedevelopment.
• Demonstrated success in buildingrelationships with industry analysts.
• Excellentcommunication skills both written andverbal.
• Analytical mindset with the ability totranslate data into actionablestrategies.
• Familiarity with technology trendsand the ability to stay ahead in a dynamicmarket.
• Willing to work on ESTtimezone.

businesscase,pipeline growth,product marketing,conversionoptimization,customer engagement,pipeline,competitoranalysis,tei,rfp