Product Owner Marketing Automation - Bengaluru / Bangalore - Infineon

    Infineon
    Infineon Bengaluru / Bangalore

    2 days ago

    Full time
    Description

    In your new role you will:

    Product Vision and Strategy

    • Define and drive the strategy and roadmap for marketing automation, aligned with business objectives and personalization strategy.
    • Develop and maintain a deep understanding of marketing automation principles, best practices, and industry trends.

    Requirement Definition & Prioritization

    • Collaborate with stakeholders to understand customer and business needs, and define and prioritize requirements for marketing automation including:
    • Personalized and automated marketing processes and activities across channels,
    • Lead management,
    • User data management.
    • Assume Data Stewardship responsibilities for Marketing Automation, ensuring data quality, integrity, and compliance.
    • Identify opportunities to leverage marketing automation to drive business results.

    Product Backlog Management and Value Realization

    • Create, maintain, and prioritize the product backlog for marketing automation, ensuring it is up-to-date, refined, and ready for development.
    • Prioritize the backlog based on expected business value.
    • Collaborate with IT and external vendors to enable prioritized requirements.

    Stakeholder Enablement

    • Enable and update stakeholders by developing and maintaining documentation, processes, and guidelines for marketing automation.
    • Managing the marketing automation platform and supporting key users in terms of setup, configuration, data flows, quality assurance and optimization of workflows and campaigns.
    • Facilitate training sessions and workshops to ensure stakeholder alignment and understanding of business needs.

    Your Profile

    You are best equipped for this task if you have:

    • 5+ years of experience in marketing automation, preferably in a product owner or similar role.
    • Strong understanding of marketing automation principles and best practices, including experience with marketing automation technologies (e.g. Salesforce Marketing Cloud, Marketo, Eloqua).
    • Excellent communication and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
    • Strong strategic, analytical, and problem-solving skills, with the ability to analyze data and metrics to measure the effectiveness of the marketing automation strategy.
    • Experience working with cross-functional teams, including marketing and IT.
    • Experience with agile development methodologies and principles, such as Scrum or Kanban.
    • Familiarity with project management tools (e.g., Jira, Azure DevOps).
    • University degree in Marketing, Business, Information Technologies, or a related field.
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