Performance Marketing Manager - Hyderabad, India - Merito

Description

Job Description
About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

Job Description:

• Develop and oversee performance marketing strategy
  
• Manage Ad campaigns on Facebook, Google & Marketplaces
  
• Create engaging content for digital platforms
  
• Conduct regular CRO audits and execute A/B tests
  
• Implement user testing for enhanced conversion rates
  
• Review and optimize advertising campaigns for planned ROAS/ACOS
  
• Identify and optimize performance marketing channels
  
• Manage Analytics for campaign tracking
  
• Troubleshoot campaign-related issues
  
• Stay updated on industry trends and emerging technologies
  

Requirements

• 3-4 years of proven Performance Marketing experience
  
• Bachelor's degree in Marketing, Business, or related field
  
• In-depth knowledge of digital marketing channels and analytics
  
• Strong creative skills with attention to detail
  
• Data-driven mindset and analytical abilities
  

Requirements
Graphic Design: - Develop visually appealing designs for marketing collateral, social media, and promotional materials. - Collaborate with the marketing team to translate concepts into compelling visual content. - Ensure brand consistency across all design elements. Video Editing: - Create and edit videos for marketing campaigns, product launches, and brand promotions. - Bring concepts to life through motion graphics and animation. - Utilize basic video editing software for efficient and impactful storytelling. Brand Promotion: - Contribute to the development and maintenance of a strong brand identity. - Assist in creating multimedia content to elevate brand visibility. - Collaborate with cross-functional teams to align visual elements with brand strategy.