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- Publishing relevant content of our own or content syndicated with permission from our client.
- Content generation for blogs, newsletters etc.; research on identifying relevant topics and inputs that would be of interest to the audience segments.
- promoting such content by publishing it on our website as well as third party sites including social media accounts we have on LinkedIn, X, and others.
- Search Engine Marketing efforts including SEO, paid advertising and other means of attracting audience to this content.
- Setting up and managing inbound registration of opt-in leads, managing such lists (including opt-out and DNC lists), servicing opted-in members.
- Ensuring Security and Privacy compliance requirements for these outreach efforts
- Planning and executing out bound outreach efforts and campaigns through email, SMS and other formats. Covering all steps needed for such execution: Design, Content, System setups, Spam monitoring and ensuring compliance, daily operations, monitoring and tracking results and analysis
- Preparing data sets of interested contacts from inbound and outbound campaigns and characterizing each data set such that they could be used for our projects
- B2B Marketing
- Digital Marketing
- Inbound and outbound campaigns
- Marketing activities that involve bulk (high volume) outreach efforts
- Working with vendors for Content writing, SEM, Marketing Operations
- Preferred if the experience is with a Services/Consulting company or a Marketing agency in undertaking a broad spectrum of digital marketing activities, either for the Company or for Clients (if from an agency)
- Experience level should be minimum 8 to 15 years in marketing function.
- Should be hands-on and willing to handle any and all aspects of the proposed work. Team building and Team leading experience is a plus.
- Experience should primarily revolve around Content driven Marketing., whether inbound or outbound and should include experience in Email marketing.
Digital Marketing Manager - Ahmedabad, India - infoAnalytica, Inc.
Description
What you'll do:
We are looking for a dynamic, driven and creative thinker with a strong experience in digital marketing, and program management a) to lead, and b) manage client campaigns end to end. This includes but isn't limited to:
The incumbent should have worked in all of the following:
Experience