Assistant Manager Digital Marketing - Gurugram, India - People Matters

Description

Responsibilities:

• Plan, strategize, and execute impactful digital marketing campaigns for our annual conferences.
• Collaborate closely with stakeholders and Project Managers to optimize campaign performance.
• Create and manage paid lead campaigns on , Facebook, and Instagram.
• Develop and oversee Google ads for effective lead generation and branding campaigns.
• Continuously optimize campaign performance across Google and Facebook to enhance ROI.
• Execute HTML mailer campaigns for Brand Reachout initiatives and Newsletter distributions.
• Experience in implementing SEO strategies and techniques to enhance website visibility and organic traffic growth.
• Proficiency in managing and deploying Google Tag Manager for effective tracking, analytics, and optimization of digital marketing campaigns.
• Demonstrate strong organizational, multi-tasking, and time-management skills.
• Design and implement drip campaigns for accelerated cycles and sustained engagement.
• Prepare and share detailed email reports and dashboards.
• Utilize experience with HubSpot, Zoho, and other marketing automation tools.
• Collaborate effectively across functional and geographic groups.
• Closely work with various stakeholders internally and support them to run campaigns successfully
• Prepare and share comprehensive reports and dashboards on campaign performance.
• Efficiently run and manage social media campaigns.

Job Profile: Digital Marketing Manager

Requirements:

• Minimum 3 years of experience in paid digital marketing and campaign management.
• Experience in content curation and content marketing.
• Proficiency in HTML emailers and drip campaigns.
• In-depth understanding of various paid digital marketing channels and tools.
• Strong analytical and project management skills.
• Excellent communication and interpersonal abilities.
• Familiarity with marketing automation tools, especially HubSpot or Zoho.
• Demonstrated ability to collaborate effectively with cross-functional teams.
• Up-to-date with the latest trends and best practices in digital marketing.

Salary: - As per market standards.