Manager - Marketing - Food Supplements (8-12 yrs) - Delhi NCR, India - iimjobs

    iimjobs
    iimjobs Delhi NCR, India

    1 week ago

    Iimjobs background
    Full time
    Description


    The incumbent should be an MBA from reputed institute with relevant experience in Brand Management including ATL, BTL, Digital, Marketing Communication with reputed FMCG / D2C Company.

    The incumbent will be responsible for end to end Marketing including ATL, BTL, Digital, Marketing Communication and Agency Management.


    KRA's:

    • Developing annual marketing & brand strategy .
    • Comprehensive development of marketing plans to drive business growth and success and orchestrating the seamless execution of resultdriven marketing strategies to maximize their impact and reach.
    • Identifying key marketing channels (ATL, BTL, digital) for campaign execution and work on creatives/ content across the channels.
    - leading product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives.

    • Ensuring that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones.
    - providing ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets.

    • Responsible for running business marketing campaigns across media platforms like Meta and Instagram

    Candidates meeting above may contact :
    ML Yadav