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    • Marketing manager - Bengaluru - Infosys

    Infosys
    Infosys Bengaluru

    1 week ago

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    Description

    Job Title:
    Strategic Planner-Digital


    Location:
    Bangalore, India

    Experience: 10+ years


    We are seeking a Digital Marketing Strategist with expertise in Generative AI and exposure to AI-infused Mar Tech solutions.

    This role is instrumental in driving digital marketing transformation for our clients as well as at Infosys by leveraging cutting-edge AI technologies , optimizing customer experience (CX) and user experience (UX) , and shaping data-driven marketing strategies.

    As a key partner to C-suite executives and senior stakeholders , you will design and execute high-impact AI-powered marketing campaigns , build next-gen Mar Tech ecosystems , and consult with clients to unlock growth opportunities in the evolving digital landscape.

    This is a unique opportunity for a forward-thinking digital marketing leader to pioneer AI-powered marketing transformation , drive AI-infused customer experiences , and shape the future of digital marketing in a consultative, C-suite advisory role.


    Key Responsibilities:
    AI-Driven Digital Strategy & Planning
    Define AI-powered marketing strategies that enhance personalization, automation, and real-time decision-making.
    Architect and implement AI-infused Mar Tech stacks , integrating automation, analytics, and customer data platforms (CDPs).

    Partner with data scientists to develop a data led strategy and execute AI-led digital initiatives that accelerate business growth.

    Identify emerging trends in Generative AI, automation, and Mar Tech to optimize customer engagement and marketing efficiency.
    Consultative Client Engagement & C-Suite Presentations
    Act as a trusted advisor to clients , guiding them in adopting AI-first marketing solutions.
    Lead consultative discussions with C-suite executives and senior leaders , presenting AI-driven marketing insights and strategies.
    Develop compelling executive-level presentations and reports showcasing marketing impact, performance, and AI innovation.
    AI-Powered Marketing Campaign Development & Execution
    Design and implement multi-channel marketing campaigns powered by Generative AI and machine learning.
    Drive customer journey-centric marketing , leveraging AI for hyper-personalization, predictive analytics, and optimization.
    Ensure seamless integration of AI tools and automation across digital marketing platforms.
    Analytics, Performance Optimization & Mar Tech Innovation
    Utilize advanced AI-driven analytics tools to track campaign performance and refine strategies in real time.
    Implement predictive modeling and AI-based decision-making frameworks to enhance marketing ROI.

    Lead the evaluation, selection, and deployment of AI-powered Mar Tech solutions , ensuring seamless execution and maximum business impact.

    Stakeholder Leadership & Team Collaboration
    Guide cross-functional teams to execute AI-powered digital marketing strategies effectively.
    Collaborate with internal marketing, data science, and engineering teams to drive AI and automation adoption.

    Act as a thought leader in AI-driven digital marketing transformation, influencing strategy at both the client and organizational levels.


    Qualifications:
    Bachelor's degree in marketing, Business, or a related field. A master's degree is preferred.
    10+ years of experience in digital marketing, AI-driven marketing strategy, and Mar Tech transformation.
    Proven expertise in cross-channel marketing, segmentation, and personalization.
    Hands-on experience with Mar Tech tools such as CDP, Adobe Marketing Cloud, and other relevant platforms.
    Strong analytical skills and the ability to interpret data to drive marketing decisions.
    Ability to work collaboratively in a fast-paced, dynamic environment.

    In-depth knowledge of advanced digital marketing tactics such as conversion rate optimization (CRO), marketing automation, and advanced analytics is often required 2.

    Expertise in omnichannel marketing strategies , including AI-enhanced social media, email, paid media, and programmatic advertising.

    Technical Skills:
    Proficiency in AI and Gen AI technologies for marketing applications.
    Expertise in using Mar Tech tools such as Customer Data Platforms (CDP) and Adobe Marketing Cloud.
    Strong understanding of digital marketing analytics and performance metrics.
    Experience with marketing automation tools and CRM systems.
    Knowledge of the latest digital marketing trends and best practices.

    Soft Skills:
    Exceptional communication, presentation, and storytelling abilities to articulate AI-powered marketing strategies.
    Strong track record of consultative client engagement , influencing senior stakeholders, and presenting to C-suite executives.
    Strong project management skills and the ability to manage multiple initiatives simultaneously.
    Collaborative mindset with the ability to work effectively with cross-functional teams.
    Creative thinking and problem-solving abilities.
    Strong organizational skills and attention to detail.
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