Digital Marketing Specialist - Surat, India - SPsofttech

    SPsofttech
    SPsofttech Surat, India

    1 week ago

    Default job background
    Full time
    Description

    "" Only apply if you are Located in Ahmedabad and looking for work from office. ""

    The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

    Responsibilities

    What we are looking for:

    Requirements and skills:

    Prior experience in content marketing, content growth and SEO (2+ years)

    Working knowledge of SEO practices

    Outstanding ability to think creatively, strategically, and identify and resolve problems

    Excellent verbal and written communication skill

    Familiarity with Google Analytics and similar tools

    Experience with website optimization tools

    Strong organizational, time management, and analytical skills

    Proven working experience in digital marketing

    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    Experience in optimizing landing pages and user funnels

    Experience with A/B and multivariate experiments

    Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

    Experience in setting up and optimizing Google Adwords campaigns

    Up-to-date with the latest trends and best practices in online marketing and measurement

    Your areas of responsibility as a SEO Specialist at Analytics Vidhya:

    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

    Maintaining our social media presence across all digital channels

    Measuring and reporting on the performance of all digital marketing campaigns

    Identifying powerful keywords to drive traffic

    Ability to perform keyword research

    Writing powerful calls-to-action to convert visitors

    Filling websites and other content with effective keywords

    Content optimization

    Writing effective SEO content for blogs, websites and social media accounts

    Developing link building strategies - acquiring high-quality links

    On-page SEO

    Analyzing keywords and SEO techniques used by competitors

    Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines