- Analyze marketing's campaigns and demand generation program effectiveness at driving leads, customers, and revenue for the business unit
- Build scable solutuons which can be adopted by adopted globally
- Identifies and generates needed insights to improve the business & marketing performance, shows leadership to bring insights forward, in addition to generating analyses when asked
- Leverage insights to propose segmentation, targeting & marketing effectiveness / improvements
- Utilize various tools (Tableau, Alteryx) to join disparate data sources together to create a more robust story for the business
- Collaborate cross functionally to prioritize new initiative/enhancements to be implemented to deliver against Marketing's overall SMA & CRM objectives
- Create new and leverage existing traits/segments within DMP to destination map to marketing platforms
- Create and distribute weekly, monthly, and quarterly performance reports
- Conduct ad hoc data analyses and performance reports as needed.
- BA/BS in Business, Finance, Economics, or other related field (Master a Plus)
- 4-6 years of experience analyzing sales and marketing data
- Strong ability to identify business issues, formulate plans to resolve these issues and effectively communicate the results to all levels of the organization
- Experience with Tableau, Alteryx.
- Experience is analyzing digital data along with building complex ETL solution is desired
- Experience in AWS, Python, regression, Machine learning etc. is a plus
- Experience with marketing analytics platforms and has worked on digital marketing data is an added benefit: Google Analytics, Google Adwords, Adobe Analytics, Adobe Target.
- Candidate certified in tools is an added advantage
- Experience with Root Cause Analysis (RCA), Gap Analysis, Cost Benefit Analysis and Risk Assessment
- Strong analytical skills with impeccable attention to detail and Microsoft Office Tools
- Ability to collaborate in a global team environment
- Ability to learn new tools quickly
- Competitive Salary Package
- Performance-Based Bonus Plans
- Health and Wellness Incentives
- Employee Stock Purchase Program
- Community Outreach Programs / Charity Events
- Employee Resource Group
analyst data - Bengaluru, India - TE Connectivity
Description
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity's Marketing Data & Insights teams provide deep data (internal and external sources) and analytics capabilities in support of all marketing activities including expertise in data methodologies, systems and tools, delivering insights to online and offline activities by harvesting and utilizing online and offline metrics and customer behavior patterns. They translate quantitative and qualitative data into actionable initiatives that drive engagement and deepen relationships and manage creation and distribution of dashboards to monitor company and department goals and key KPI's and identify areas for growth and improvement, implement customer feedback mechanisms to capture voice of customer, and communicate findings and best practices to relevant stakeholders. They manage analysis, performance, placement and effectiveness of external marketing efforts including paid search, email, display, and new media. They have experience with Adobe suite of digital analytics tools, Eloqua, , SEO, SEM, digital acquisition, and e-commerce, product marketing CRM processes, sales automation, lead generation and management.
Roles & Resposibilities
Qualifications And Experience
Competencies
Values: Integrity, Accountability, Inclusion, Innovation, TeamworkABOUT TE CONNECTIVITY
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.