Digital Marketing Specialist - Ahmedabad, India - ANTUM

Description

About The Role

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.

• Proofreading advertising material before launching campaigns.

• Coordinating and overseeing the development and launch of campaigns

• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.

• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads

• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience

• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns

• Collaborate with cross-functional team to develop creative solutions to address client's business challenges

• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum 1 year of experience in Digital marketing.

• Prior Experience running Google or Facebook Advertising campaigns.

• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite

• The ability to collaborate with others and work as part of a team.

• Exceptional organizational and project management skills.

• Strong communication and networking abilities.

Benefits-

• In-house training to grow your skills

• The opportunity to work with an innovative team of people with an awesome company culture

Skills:- Media Buying, PPC, Digital Marketing, Facebook Marketing, Google Adwords, Google Analytics and Marketing Strategy