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    • PPC Specialist - India - CausalFunnel

    CausalFunnel
    CausalFunnel India

    1 month ago

    Default job background
    Technology / Internet
    Description

    Marketing Specialist

    Job Summary

    Join a dynamic team at CausalFunnel as we seek a highly motivated and enthusiastic Marketing Specialist to drive our digital marketing initiatives forward. This is an excellent opportunity for individuals who are passionate about digital marketing to gain hands-on experience in a real-world setting.

    Key Responsibilities

    • PPC Ads Management
      • Create, optimize, and manage PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
      • Monitor campaign performance and suggest adjustments to maximize return on investment (ROI).
      • Conduct keyword research and audience analysis for targeting purposes.
      • Prepare performance reports and provide actionable insights.
      • Stay up-to-date with new PPC techniques and algorithms to improve return on ad spend (ROAS).
    • Content Writing and Search Engine Optimization
      • Develop high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns.
      • Collaborate with the marketing team to develop content ideas and editorial calendars.
      • Proofread and edit content for clarity, tone, and adherence to brand guidelines.
      • Research and incorporate trending topics relevant to our industry.
      • Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits.
      • Optimize website content and structure to improve organic search rankings.
      • Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and recommend improvements.
      • Stay updated with SEO trends and algorithm changes.

      Qualifications & Skills

      We're looking for someone who is passionate about digital marketing, creative, and eager to learn.

      • Strong knowledge of PPC platforms such as Google, Facebook, Pinterest Ads.
      • Familiarity with SEO techniques and tools (e.g., Google Analytics, SEMrush, or Ahrefs).
      • Excellent written communication skills with the ability to create compelling content.
      • Proficiency in English Content Writing.
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