Brand Manager - Gurugram - Perfetti Van Melle

    Perfetti Van Melle
    Perfetti Van Melle Gurugram

    21 hours ago

    ₹800,000 - ₹2,500,000 (INR) per year *
    Description

    Job Responsibilities:-

    1. Brand Strategy and Management

    • Track brand performance
    • Track market for competitor activity. Review research data and align to brand need
    • Build brand market strategy in conjunction with reporting manager and National marketing Manager
    • Plan and conduct market visits to get an on the ground feel of the brand – visibility ; movement market, channels etc
    • Design and execute the ground level activities through effect coordination & briefing of event organizers
    • Design/launch brand media (ATL/BTL) campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs , achieve right media mix and coordinate media campaign launch
    • Digital/Social would be an critical element

    2. Sales Market Share and Profitability management

    • Achieve sales, market share and Profit target for the brand.
    • Work with sales to analyse sales and profitability data ; identify opportunities - evaluate alternate channels ; promotions ; incentives etc to enhance sales and market share ; provide inputs for pricing and improving margins

    3. Media Management

    • Work with Manager Media Planning to develop the appropriate media plan and media mix for the brand/s
    • Develop and recommend budget for each brand-plan media spends in conjunction with media planning team
    • Plan innovative ways of leveraging media to enhance cost/customer research value

    4. Market Research

    • Provide inputs for defining market research strategy, scope & initiatives for the assigned brand.
    • Follow up on research outcomes, use interpretations and recommendations to align with marketing strategy
    • Participate in qualitative research initiatives

    5. New Product Development & Launch

    • Constantly review national and international market for flavours and variations within own brand portfolio. Supplement data from market research as an additional input
    • Share ideas and suggestions with marketing team
    • Coordinate with the process and R&D team to track NPD
    • Once approved, track the process of NPD through effective coordination with sales, technical, SCM departments and determine a launch date
    • Undertake all launch related marketing activities
    • Coordinate with Perfetti Italy for packaging design. Liaison with legal department for packaging related compliances and smoothly transfer specifications to SCM

    6. MIS & Reporting

    • Collate and analyse MIS /Reporting for own brand/s

    Education

    Post graduate from top management institute- with specialization in Sales/Marketing

    Experience

    At least 3-5 years in FMCG sales/marketing. Market research , brand strategy/creative experience is relevant

    Desired behaviours for succeeding in this role:

    You will succeed in this role if you are:

    • Able to manage multiple projects within timelines
    • Operationally agile and have a strong bias for action
    * This salary range is an estimation made by beBee
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