Content Strategist - Delhi, India - AdPushup

    AdPushup
    AdPushup Delhi, India

    1 week ago

    Default job background
    Description

    Summary

    As a Content Strategist in a leading Advertising Technology company, you will be a key member of

    our team in driving the organic growth of the company. Your primary responsibility will be to create insightful content and drive traffic to our website.

    Roles and Responsibilities

    ● Creating compelling, research-intensive content that captivates and engages our audience

    ● Collaborating closely with the marketing team and driving overall traffic growth.

    ● Conduct thorough competitor analysis, going beyond surface-level observations to uncover

    content gaps and opportunities within the industry.

    ● Refining and enhancing our content strategy, ensuring it stands out in a competitive

    landscape.

    ● Collaborating closely with the marketing team to ensure consistency in messaging and

    branding across all content channels.

    ● Staying Abreast Of Industry Trends and Tools -

    Staying informed about industry trends, best practices, and emerging technologies

    within the Advertising Technology space through continuous research.

    Applying insights to continuously improve and innovate our content marketing

    approach, staying ahead of the curve.

    ● Leading overall Content Marketing Strategy development.

    ● Playing a crucial role in helping demand generation teams achieve their targets by helping

    build the right content and positioning.

    ● Designing content marketing strategies and setting short-term goals.

    Requirements

    ● 3+ years of experience as a Content Manager or Content Strategist

    ● Proven experience in content marketing and content strategy, with a focus on heavy

    research-driven content creation.

    ● Strong understanding of SEO principles and content optimization.

    ● Exceptional written and verbal communication skills.

    ● Proficiency in using analytics tools (GA 4).

    ● Ability to manage multiple projects and deadlines in a fast-paced environment.

    ● Ability to Manage content calendar, scheduling, and publication of content across various

    platforms.

    ● Ability to analyze web traffic metrics.

    ● Ability to share content through various channels, ensuring strong web presence.

    ● Exceptional writing, editing, and proofreading skills with a knack for adapting voice and style

    to fit various audiences and platforms.

    ● Strong analytical skills, with experience in using data to inform content decisions and

    strategy.

    ● Other duties may be assigned as needed to meet the organization's goals and objectives.