Content Strategist - Delhi, India - AdPushup
Description
Summary
As a Content Strategist in a leading Advertising Technology company, you will be a key member of
our team in driving the organic growth of the company. Your primary responsibility will be to create insightful content and drive traffic to our website.
Roles and Responsibilities
● Creating compelling, research-intensive content that captivates and engages our audience
● Collaborating closely with the marketing team and driving overall traffic growth.
● Conduct thorough competitor analysis, going beyond surface-level observations to uncover
content gaps and opportunities within the industry.
● Refining and enhancing our content strategy, ensuring it stands out in a competitive
landscape.
● Collaborating closely with the marketing team to ensure consistency in messaging and
branding across all content channels.
● Staying Abreast Of Industry Trends and Tools -
Staying informed about industry trends, best practices, and emerging technologies
within the Advertising Technology space through continuous research.
Applying insights to continuously improve and innovate our content marketing
approach, staying ahead of the curve.
● Leading overall Content Marketing Strategy development.
● Playing a crucial role in helping demand generation teams achieve their targets by helping
build the right content and positioning.
● Designing content marketing strategies and setting short-term goals.
Requirements
● 3+ years of experience as a Content Manager or Content Strategist
● Proven experience in content marketing and content strategy, with a focus on heavy
research-driven content creation.
● Strong understanding of SEO principles and content optimization.
● Exceptional written and verbal communication skills.
● Proficiency in using analytics tools (GA 4).
● Ability to manage multiple projects and deadlines in a fast-paced environment.
● Ability to Manage content calendar, scheduling, and publication of content across various
platforms.
● Ability to analyze web traffic metrics.
● Ability to share content through various channels, ensuring strong web presence.
● Exceptional writing, editing, and proofreading skills with a knack for adapting voice and style
to fit various audiences and platforms.
● Strong analytical skills, with experience in using data to inform content decisions and
strategy.
● Other duties may be assigned as needed to meet the organization's goals and objectives.