Product Designer - Gurugram, India - CARS24

Description

About CARS24:

Founded in 2015, CARS24 is a fast-paced tech-first used Car Company that offers an efficient and reliable platform to customers to buy and sell used cars.

It enables car owners to sell their cars within an hour of a single visit to one of their many CARS24 branches. Currently strengthened with 5,000+ passionate employees, we are a leading player in the used car sector. CARS24 has the first- mover advantage in the industry and currently has over 90% market share. We are well-poised for explosive growth internationally and have forayed into international markets with 'Australia' 'UAE' and 'Thailand' continuously investing

in technology (The Epicenter of our Ecosystem) to transform the consumer experience in buying/selling cars. We are proudly a fully remote tech company with an existing manpower of 150+ astute engineers who are dedicated to developing solutions to the most resilient problems.

The design team at Cars24 keeps user experience at the core of our central goal of building the next-gen online automotive marketplace. Our designers are advocates of our users, partners and stakeholders, tasked with bringing their voices to the forefront. Through iterative research and development, our designers' human centric approach informs and elevates our digital channels and our business as a whole. Our Product Designers straddle the realms of user experience, technology and systems thinking effortlessly. They're responsible for conceptualizing new ways of improving our engagement with our various internal and external users through a rigorous application of the design process; from research and ideation to prototyping and validation. They

interface seamlessly with product managers, data scientists and technologists, to collectively drive the creation of new and intuitive experiences.

Roles & Responsibilities:

 Design, plan and execute qualitative user research, to generate actionable insights

 Design the user experience for our digital products, including the creation of process artefacts like Personas, User Journeys, Information Architecture, Interaction patterns, task-flows, sketches, wireframes, etc.

 Conduct design experiments and validation exercises like talk along tests, focus group discussions, A/B testing, usability testing etc. to effectively measure and learn from the outcomes of the design process.

 Collaborate with and lead multi-functional teams through ideation and brainstorming exercises. Familiarity with Design Sprints or other standard UX workshops is a plus.

 Interface with key functions like data-science, analytics, product management and development to assimilate insights from their disciplines into decision making.

 Make internal presentations to stakeholders and BUs about their design interventions to get their buy-ins and feedback.

 Provide guidance, feedback and constructive criticism to other designers

What you need:

 2-7 yrs of Experience in designing digital products

 B.Des/M.Des from IDC, NID, IITs or other design schools of national repute

 Fluency with design and prototyping tools like Sketch, Figma, Invision, XD, etc.

 Understanding of digital experience principles and methodologies including heuristics, affordances, atomic design systems, laws of UX etc. We must know the rules before we bend/break them

 Understanding of qualitative research methodologies like semi-structured interviews, user diaries, ethnographic studies and standard frameworks like affinity diagrams, user journey maps, service blueprints etc.

 Understanding of implementation and measurement challenges across mobile (iOS and Android), web and hybrid solutions. Familiarity with usability testing, A/B testing, and analytics based feedback