SF Pardot Specialist and SFMC Developer - Indore, India - TechnoToil

Description

SF Pardot Specialist and SFMC Developer

About the Position

We are looking for an experienced and highly skilled professional to join our team as a Salesforce Pardot Specialist and Salesforce Marketing Cloud Developer. In this role, you will be responsible for utilizing your expertise in Salesforce Pardot and Marketing Cloud to design, implement, and optimize marketing automation solutions that align with our business objectives. The ideal candidate will have 3 to 4 years of hands-on experience in Salesforce Pardot and Marketing Cloud development and a proven track record of successful implementation and integration projects.

Responsibilities

Platform Integration And Data Management:

• Hands-on experience in administration setup, such as managing users, security controls, and data, and creating roles, profiles, and reports.
• Experience in designing custom objects, custom fields, picklists, page layouts, workflow approval processes, validation rules, custom tabs, reports, Visualforce pages, dashboards, and email generation according to application requirements.
• Integrate Salesforce Pardot and Marketing Cloud with other systems like Salesforce CRM to ensure seamless data flow and accurate reporting.
• Implement data cleansing and segmentation strategies to maintain data quality and enhance targeting capabilities.
• Analytics and Reporting:
• Create custom reports and dashboards in Salesforce to track and measure the effectiveness of marketing campaigns.
• Provide insights and recommendations for continuous improvement based on data analysis.
• Translate functional requirements into technical requirements.
• Take ownership of project work and develop client relationships.
• Identify bugs and align with requirements during debugging.
• Write test classes for the class development and ensure over 80% code coverage.
• Test bug fixes to ensure they work as required before deploying them.

Marketing Automation Strategy:

• Collaborate with marketing and sales teams to understand business objectives and design marketing automation strategies that boost lead generation, nurturing, and customer engagement.
• Develop and execute end-to-end marketing automation campaigns using Salesforce Pardot and Marketing Cloud.

Salesforce Pardot Expertise

• Configure and customize Salesforce Pardot to meet business requirements, including creating landing pages, forms, email templates, and automation rules.
• Implement lead scoring models and optimize them based on campaign performance and lead behavior.

Salesforce Marketing Cloud Development

• Design and create complex journeys and automations within Salesforce Marketing Cloud to support marketing and communication initiatives.
• Develop AMP scripts and SQL queries for personalized content and data manipulation within the Marketing Cloud.

Collaboration And Training

• Collaborate with cross-functional teams to ensure alignment between marketing automation efforts and broader business objectives.
• Conduct training sessions for end users to maximize the utilization of Salesforce Pardot and Marketing Cloud functionalities.

Qualifications:

• Minimum of 2 years' experience in delivering Salesforce or marketing automation projects.
• Successful completion of at least two Pardot implementations.
• At least 2 years of hands-on experience with Pardot.
• Certified Pardot Specialist.
• Certified Pardot Consultant.
• At least 2 years of B2B marketing experience, preferably at an agency level.
• Excellent communication, interpersonal, and client-facing skills.
• Results-oriented with a focus on delivering high-quality software solutions.
• Familiarity with industry standards and compliance requirements.