Programmatic Media Manager - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Develop and execute programmatic advertising campaigns across various platforms, such as Google Ads, DoubleClick, The Trade Desk, AppNexus and others. Manage campaign budgets and make adjustments as needed to ensure that campaigns are meeting performance goals. Create compelling ad copy and targeting strategies to reach the desired audience.

    Monitor and analyze campaign performance, using data to make recommendations for optimization and improvements. Stay up-to-date with the latest programmatic advertising trends and best practices, and implement these in campaigns.

    Collaborate with other teams, such as design and content, to create cohesive and effective campaigns. Provide regular reports on campaign performance and ROI to stakeholders. Work with cross-functional teams to ensure a cohesive approach to customer acquisition and retention across all digital channels.

    Qualifications:.

    Proven experience as a Programmatic Manager or similar role. In-depth knowledge of programmatic advertising platforms, such as Google Ads, DoubleClick, The Trade Desk, AppNexus and others. Experience with ad copywriting, targeting strategies, and campaign management. Strong understanding of website analytics and conversion tracking.

    Excellent communication and project management skills. Strong attention to detail and ability to work in a fast-paced environment. Degree in Marketing, Communications, or a related field is preferred.. Knowledge of DMPs and DSPs. Familiarity with DV360