Marketing Manager - Thane, India - Itvedant Education Pvt. Ltd.

Description

Roles & Responsibilities:

• DigitalMarketingCampaigns : Plan and execute digital marketing campaigns including SEM, SEO, PPC, and SMM (Facebook, Twitter, LinkedIn, YouTube). Monitor and optimize campaigns for maximum effectiveness.
• SEMMarketingCampaigns : A hands on experience in SEM Marketing with Ad Testing and Optimization, Bid Management, Campaign Setup, Conversion Tracking and Performance Reporting
• CorporateBrandingandPublicRelations : Develop and maintain the corporate brand image and manage public relations efforts to enhance brand visibility and reputation.
• Advertising&MarketingStrategy : Propose and execute advertising and marketing strategies across various channels including digital, print, and events. Coordinate with advertising agencies, media outlets, PR firms, production houses, and event planners.
• CreativeDevelopment : Evaluate and provide recommendations for the design, development, and maintenance of digital marketing creatives. Ensure alignment with brand guidelines and marketing objectives.
• CustomerCommunication : Gather, research, and prepare communication materials for customer outreach campaigns via WhatsApp and email. Ensure timely and relevant communication to engage customers effectively.
• LeadGeneration : Generate leads and expand the prospect pool to support the sales team and drive business growth.
• CompetitorAnalysis : Conduct research and analysis of competitor marketing strategies across different mediums. Use insights to inform and refine marketingapproaches.
• ContentCreation : Draft and deliver marketing collateral including brochures, presentations, newsletters, emailers, artworks, and WhatsApp messages. Ensure content is compelling, accurate, and aligned with brand messaging.
• SurveysandCaseStudies : Plan and execute surveys, and engage with students or inquiries for case studies to identify areas for process and system improvements.
• Marketing Planning and Budgeting: Develop and implement the annual marketing plan and budget. Analyze marketing objectives and ROI to optimize resource allocation.
• Website and Mobile App Management: Oversee the redevelopment and maintenance of the corporate website and mobile app. Ensure a seamless user experience and alignment with marketing goals.

Skills and Qualifications

• Degree in marketing, advertising, or communications
• Performance Marketing experience
• Successful track record in senior marketing roles and creating marketing campaigns
• Excellent leadership, communication, and decision-making skills
• Experience with digital and print marketing, content marketing,and social media marketing
• Proven ability to plan and manage budgets
• Ability to meet deadlines and to anticipate next steps or needs
• Self-motivated yet customer-focused & process oriented
• Familiar with financial planning and strategy
• Management and measurement tools (e.g. Adwords, Google Analytics, Search console, Semrush etc)
• Strong working knowledge of email marketing applications (e.g.Mail chimp, Mautic)
• Established portfolio of media and PR contacts

You can connect with HR Divya or