Exchange4Media - Delegate Acquisition Head (10-12 yrs) - Mumbai, India - iimjobs

Description

• Responsible for all marketingrelated functions.
• Responsible for awards entry, delegate, and subscriptions revenues.
• Managing a team of marketing and telesales executives.
• Creating and implementing marketing strategies across brands, products,services, target groups , Impact, , Pitch, , , Realty Plus, , 25+ awards brands, 30+ conference brands and 20+ custom events.
• Working alongside sales and event production teams to help identify new products and identify newer target audiences for existing products and brands.
• Setting and managing marketing budgets to maximise ROI.
• Engaging with and positioning the products clearly and effectively in front of the target audience to generate revenue.
• Defining and overseeing marketing communications via all appropriate channels, with an emphasis on online, social, email, content marketing and telesales
• Using customer analytics (e.g., customer behaviour, campaign results) to develop goto market activities.
• Managing external partnerships (e.g., media, barters, research, etc.)

• Proven B2B marketing experience.
• Significant experience in managing a marketing team.
• Experience of setting marketing strategy and handson implementation.
• Proven experience with product development and revenue generation.
• Through knowledge ofsocial media marketing.
• Knowledge of advertising, media and marketing domains would be beneficial.
• Creative, lateral thinker who can develop ideas and manage change.
• Audience focused.
• Strong project management skills.
• Results driven.
• A degree in marketing is desirable but not essential.
• Good knowledge of marketing technologies