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- The ideal candidate will Develop and implement BTL marketing strategies to promote games & brand and to directly engage with the target audience.
- Identify and evaluate new channels to reach users, sponsorship opportunities for events.
- Develop and manage budgets for BTL activities.
- Plan, organize, and execute various events, ranging from national ludo tournament to streaming of gameplays.
- Conduct postevent evaluations to assess the success of the event and to make improvements for future events.
- Ensure all activities are aligned with the overall brand strategy.
- The role holder should have 7+ years of experience in BTL & Event Management strategies, out of her/his overall experience.
- S/he must have proven track record of Project Management with attention to detail.
- S/he must have experience in Budget Management.
- S/he has the ability to do Close coordination with vendors.
- S/he should be ready to be on field while activity is on
- S/he is analytical, curious, a problem solver and can influence stakeholders
- S/he must have Analytical skills for evaluating information carefully and solving complex problems
- S/he must have Time management skills.
Zupee - Senior Manager - BTL & Events (7-12 yrs) - Gurgaon/Gurugram, India - iimjobs
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