Bridge Global - Kerala - Bridge Global Software Solutions Private Limited

Description

Key Responsibilities

1. Digital Marketing Strategy Development & Execution:

• Plan and Execute Comprehensive Digital Marketing Campaigns: Design and implement digital marketing campaigns across various platforms including SEO, SEM, email marketing, social media, PPC, and display advertising.
• Evaluate and Optimize Campaigns: Continuously monitor ongoing campaigns and optimize them for performance by adjusting strategies, messaging, and targeting to maximize ROI and lead generation.

2. Client Management & Consultation:

• Serve as Lead Liaison: Serve as the primary point of contact between clients and the company, developing a deep understanding of client goals, business objectives, and marketing needs.
• Provide Expert Guidance: Offer strategic advice on digital marketing strategies, tools, and best practices to clients, ensuring they understand expected outcomes and key performance indicators (KPIs).
• Deliver Performance Reports: Prepare and present detailed reports on marketing performance, highlighting successes, areas for improvement, and next steps.

3. Lead Generation & Growth Strategy:

• Develop Lead Generation Plans: Plan and execute strategies aimed at generating quality leads using various digital channels (SEO, SEM, email marketing, social media, PPC, etc.).
• Drive Business Growth: Brainstorm, develop, and implement creative strategies to drive new business opportunities, boost client engagement, and increase sales.

4. Trend Monitoring & Innovation:

• Stay Up-to-Date with Emerging Trends: Regularly monitor emerging trends, digital marketing technologies, and industry developments to incorporate new techniques into marketing strategies.
• Assess New Tools & Technologies: Analyze and propose adoption of emerging marketing technologies, platforms, and tools to maintain a competitive edge.
• Promote Best Practices: Provide thought leadership and recommendations to the team and clients on the latest digital marketing best practices.

5. Performance Measurement & Reporting:

• Analyze Performance: Continuously track and assess the performance of all digital marketing campaigns.
• Measure Key Metrics: Monitor key metrics (e.g., traffic, leads, conversion rates, ROI) and report progress towards set objectives.
• Detailed Reporting: Prepare and deliver weekly, monthly, and quarterly reports that summarize digital marketing campaign performance, provide actionable insights, and outline next steps.

6. Collaboration & Team Management:

• Cross-Functional Collaboration: Work closely with other marketing, content, and design teams to ensure cohesive and integrated marketing campaigns.
• Coordinate Efforts: Coordinate efforts across departments for optimal campaign execution.
• Mentor Junior Team Members: Provide guidance and mentorship to junior team members and assist in the development of their marketing skills.

7. Competitive and Market Analysis:

• Monitor Competitors: Regularly monitor the competitive landscape and consumer trends to identify new opportunities and stay ahead of industry shifts.
• Competitive Intelligence: Use market research and competitive analysis tools to understand market dynamics and adjust marketing strategies to enhance performance.