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    Ediiie - Growth Lead/Growth Marketing Specialist - Punjab, India - DHI TATTVA SOLUTIONS PRIVATE LIMITED

    DHI TATTVA SOLUTIONS PRIVATE LIMITED
    DHI TATTVA SOLUTIONS PRIVATE LIMITED Punjab, India

    4 days ago

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    Description


    We seek a dynamic and strategic Head of Growth Marketing to lead our marketing team and drive the development and execution of comprehensive growth strategies.

    The primary requirement is to have a proven track record in scaling client acquisition, optimizing conversion funnels, and contributing to the overall growth of the business.

    The essential deliverables for a Growth Marketing Specialist are

    • Experience with multiple digital marketing channels, including paid acquisition (SEM, display, social), email marketing, content marketing, etc.
    • Develop and execute comprehensive growth marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and revenue growth.
    • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to social media, email, content marketing, LinkedIn Automation and paid advertising.
    • Collaborate with crossfunctional teams to align marketing strategies with product and sales teams to ensure alignment and integration of marketing efforts with overall business goals.
    • Leverage analytics tools to track and analyze key performance metrics, providing actionable insights and recommendations for ongoing optimization.
    • Implement A/B testing and other experimentation methodologies to refine marketing strategies.
    • Utilize datadriven insights to optimize campaign performance, increase conversion rates, and lower client acquisition costs.
    • Identify and implement effective customer acquisition strategies leveraging organic and paid channels.
    • Continuously analyze and optimize conversion funnels to enhance user experience, increase client engagement, and drive higher conversion rates.
    • Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge in user acquisition.
    Requirements & Qualifications:


    • Bachelor's degree in marketing, communications, or related field; master's degree is a plus.
    • 8+ Experience in a growth marketing role focusing on digital marketing, customer acquisition, and monthly revenue growth trends.
    • Experience with tools like Zapier, Integrately, Hubspot & Celigo, , Meet Alfred etc.
    • Excellent knowledge of the latest AI tools that aid in marketing, lead generation, SEO and paid campaigns.
    • Proficiency in any LinkedIn Automation tool to do data mining, automate reachout process that includes connect + note, automate rereach out process to existing contacts to drive SQL's.
    • Have a proven track record of achieving a high number of highquality SQL's with over 70% resulting in actual business, monthly.
    • Handson experience to run, analyze & optimize paid campaigns on various channels and platforms.
    • Proficiency in marketing analytics tools, A/B testing, and datadriven decisionmaking.
    • Strong leadership and team management skills, with a track record of building and developing highperforming teams.
    • Knowledge of the AR/VR industry and trends
    • Demonstrated success in developing and executing innovative and datadriven marketing strategies.
    • Excellent communication and collaboration skills, with the ability to work effectively across departments.
    • Ability to think strategically, align with the organizational vision and drive the business strategy.
    What we offer:


    • A great working environment
    • Opportunity to grow a rapidly growing organization
    • Experience in an emerging industry (Metaverse | XR | Digital Twins | Web 3.0)
    • Proficient, funtoworkwith colleagues and an unparalleled learning ecosystem
    )
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