Senior Performance Marketer - Rajkot, India - CreatoFox - India's Top Digital Marketing Agency

Description

Desired Candidate must haves

Experience -

• 4+ years of digital marketing experience with at least 2-3 years in paid customer acquisition with daily budgets in excess of ₹50K
• In depth knowledge of Meta Ads with Conversions/Sales as the goal
• In depth knowledge of Google Ads with Conversions/Sales as the goal
• Experience with Wordpress, Clickfunnels and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes

Skills -

• Excellent written and verbal communication skills
• Well versed with Google Sheets/Microsoft Excel
• Ability to provide insights regularly from current and historic data and trends
• Willingness to unlearn and relearn quickly if the situation demands
• Good team player
• Highly organised with excellent attention to detail

Note:

This is a cross functional role and you'll need to work alongside marketers, creative designers, web developers, etc. If you have a go-getter attitude and are always looking for the next challenge, this role might be a great fit for you.

Roles and responsibilities

• Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads.
• Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting etc.
• Optimising campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages, funnel optimization to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing (A/B).
• Navigate cross functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.
• Execute on weekly and monthly plans to grow the clients' user base and manage marketing budgets across multiple channels.
• Consistently deliver on user acquisition targets.
• Come up with creative briefs, ad copies and video ad scripts.

Qualifications

• No formal education/degree necessary