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    Creative Strategist - Mumbai, India - Schbang

    Schbang
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    Upper Management / Consulting
    Description

    Jr/Sr. Creative Strategist

    Job Description

    Major Roles & Responsibilities:

    • Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
    • Work with the New Business team on all creative ideation and a creative showcase for any pitch.
    • Present the entire creative plan for any campaign or narration of any script to clients on any brand.
    • Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
    • Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks.
    • Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
    • Provide visual direction to the graphic design team on any idea or concept that comes from your team.
    • Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
    • Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
    • Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
    • Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
    • Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.

    Skills Required:

    • Strong creative thinking and problem-solving skills.
    • Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
    • Knowledge of industry trends and competitor offerings.
    • Strong communication and collaboration skills.
    • Ability to manage a team of junior creative resources and provide direction to them.
    • Strong presentation skills.
    • Attention to detail and ability to manage multiple projects simultaneously.
    • Proficiency in Microsoft Office Suite and Adobe Creative Suite.
    • Understanding of target audience and ability to create content that appeals to them.
    • Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.

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