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- Using programming language to ensure the site is easy to access and use for visitors.
- Creating PPC (Pay-per-click) campaigns to boost company revenue via online ads.
- Continually checking rankings and analytics to monitor the performance of websites and make recommendations for improvements if necessary.
- Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your clients websites dont suffer dramatic falls in traffic.
- Work with developers to make technical recommendations.
- Engage in tasks such as link building and participating in community interactions on social media or blogs.