Social Media Marketing Specialist - Noida, India - Wildnet Technologies

Description

Key Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics

• Deep understanding of social media platforms such as Facebook, Twitter, , Snap, etc.

• Understanding of analytics tools (such as Google Analytics)

• Has solid knowledge of the brands, category, channels & processes

• Maintains understanding of new and evolving product offerings

• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

• Familiarity of monitoring campaign financials, budgets, and processing program invoices

• Understands how the agency works and how jobs flow through the agency Internal: Operations, Tactics and Strategy

• Researches target audiences within social platform tools and other resources

• Drives decisions around campaign architecture and setup

• Proactively identifies optimization opportunities, tracks and analyzes results
• Seeks out new paid social product offerings, vets and implements as appropriate

• Monitor and update pacing documents to planned campaign budgets while maintaining performance goals

• Ability to clearly communicate both orally and in writing