Marketing Specialist - Bengaluru, India - Waters

Description

Overview

Looking to use your scientific background, analytical expertise and superb technical writing skills to promote first-class products? Then TA INSTRUMENTS WATERS LLC in India is looking for you After all, you're a detail-oriented and skilled marketing professional who can create content and produce plan for promoting our analytical instrumentation and techniques in a way prospective customers can understand and follow. You'll be able to strike a fine balance between the sales and technical content, while bringing our product benefits and features front and center. As a key member of the marketing team, you will be responsible for all marketing lead generation/management, Seminars, Trade shows, webinars and communications, product documentation and technical presentation content. As a Marketing specialist you'll use your analytical expertise to create data-driven resources and be part of a team whose mission is to delight our customers.

Responsibilities

• Create, produce and organize marketing plan and executing lead generation activities using marketing promotions, seminars, webinars and trade shows to reach or exceed AOP(Annual Target).
• Measure and analyze marketing campaign ROI.
• Manage and oversee all technical marketing material and present the benefits of TA Instruments products clearly to our scientific customers with a balance of technical and sales/marketing materials.
• Produce and manage our calendar of monthly webinars, researching appropriate customer speakers and applications, preparing abstracts and slides, as well as presenting relevant content when needed.
• Maintain the application note and white paper database, identifying topics and applications for new materials and preparing and creating these articles.
• Identify and curate topics on which application material should be collected, collaborating with other departments and colleagues to obtain material and create data files.
• Prepare and present application material in a variety of venues, such as IIT s and Reputed academic institutes in India training course for new customers, virtual and in-person user meetings and workshops, industry conferences as well as trade shows.
• Strong communication (call/email) with customers and field sales teams
• To co-ordinate internally with all the field sales team and managers to ensure that all proposed marketing programs are conducted with success.
• Manage customer data in CRM including updating activities with the appropriate dates, instruments, and data links.
  Qualifications
  • Bachelor or Master degree in Polymer Chemistry or Engineering, Mechanical Engineering, Material Science Analytical chemistry, biochemistry, biotechnology, or related field.
  • Proven professional marketing communications and experience, minimum of 4 years experience.
  • Good communication skills, both written and verbal with a strong attention to detail
  • Good negotiating and interpersonal skills
  • Excellent analytical, organisational and project management skills
  • Self-motivated, confident with the ability to work well under pressure and manage multiple deadlines at once across cross functional teams.
  • Proficient with Microsoft Excel, Adobe Acrobat and PowerPoint software programmes
  • Ability to travel locally approximately 10% of the time (with own transportation) and work flexible hours as needed - including occasional evenings/weekends.
  • Must be a team player & Will to travel Extensively.
  • Ability to effectively communicate and collaborate with a scientific analytical instrumentation audience, including prospective customers and current instrument users.
  • Flexible, positive attitude, willing to jump in and tackle new challenges.
  • Strong self-motivation with excellent attention to detail and the ability to prioritize tasks on multiple projects in a fast-paced, agile environment.
  • Experience with Polymer, Material science, protein expression, analytical characterization of proteins, and higher order structure techniques is highly desired.
  • Experience with Thermal, Rheology & Microcalorimetry instruments and applications is highly preferred.
    Company Description
    
    Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
    
    Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
    
    Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.