- 1-3 years of experience in managing PPC campaigns
- Strong knowledge of pay-per-click advertising platforms, such as Google AdWords and Bing Ads
- Proficiency in Microsoft Excel for data analysis and reporting
- Excellent analytical and problem-solving skills
- Strong understanding of digital marketing principles
- Ability to think creatively and strategically
- Excellent communication and presentation skills
- Attention to detail and ability to multitask
- Certifications in Google AdWords or other relevant certifications are a plus
- Manage and optimize pay-per-click campaigns across various advertising platforms, such as Google AdWords, Bing Ads, and social media platforms
- Perform keyword research and analysis to identify new opportunities and improve campaign performance
- Create and monitor ad campaigns, ad groups, and ad copies to ensure maximum ROI
- Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, and cost per conversion
- Stay up-to-date with industry trends and best practices in online advertising
- Collaborate with the marketing team to develop effective landing pages and ad copies
- Conduct A/B testing and optimize landing pages and ad campaigns based on the data-driven insights
- Track and report on campaign performance to stakeholders
- Provide regular updates and recommendations for campaign optimization
- Stay up-to-date with the latest trends and advancements in pay-per-click advertising
PPC executive - Bengaluru, India - Percoyo Private Limited
Description
Company Overview
Percoyo Private Limited is a leading digital marketing company specializing in software development, digital marketing, designing, and technical support. With a team of dedicated professionals, we provide comprehensive services to clients across various industries. With our innovative solutions and cutting-edge technology, we help businesses achieve their digital marketing goals.
Job Overview
We are looking for a PPC Executive to join our dynamic team at Percoyo Private Limited. As a PPC Executive, you will be responsible for managing and optimizing our pay-per-click advertising campaigns. This role requires a strong understanding of digital marketing principles and the ability to analyze data to improve campaign performance. The ideal candidate will have 1 to 3 years of experience in PPC and a passion for driving results through online advertising.
Qualifications and Skills
Roles and Responsibilities