Shopify Consultant - Bengaluru, India - TMRW House of Brands

Description

Position Overview:

We are seeking a skilled and experienced Shopify Manager to oversee the development, implementation, and growth of our Shopify website. The ideal candidate will possess a deep understanding of e-commerce operations, and Shopify functionality, and have a proven track record of driving online sales growth. Moreover, proficiency in merchandising and website marketing strategies is crucial for this role.

Key Responsibilities:

Shopify Store Management:

• Manage the day-to-day operations of the Shopify platform, ensuring smooth functionality and optimal performance.
• Regularly update product listings, pricing, and promotions to keep the website current and engaging.
• Data-driven merchandising strategies to showcase products effectively and drive sales, including product categorization, cross-selling, and upselling techniques.

E-commerce Strategy:

• Develop and execute strategic plans to increase online sales and brand imagery
• Conduct market research and stay informed about industry trends to identify opportunities for growth and innovation.
• Collaborate with cross-functional teams to integrate e-commerce initiatives with overall marketing and business objectives.

Website Optimization:

• Utilize Shopify analytics and other tools to track key performance metrics and identify areas for improvement.
• Coordinate on website design, layout, and navigation to maximize usability and conversion rates
• Implement SEO best practices to improve search engine rankings and drive organic traffic to the website

Merchandising and Product Presentation:

• Develop merchandising strategies to highlight key products, promotions, and seasonal offerings.
• Coordinate with the marketing team to create visually appealing product displays, banners, and landing pages in line with marketing channels
• Conduct A/B testing and analyse user behaviour to optimize product placement and presentation for maximum conversion.

1. Customer Experience:

• Ensure a seamless and user-friendly shopping experience across all devices and channels.
• Implement customer feedback mechanisms and utilize data-driven insights to continuously enhance the online shopping experience.

Qualifications:

• Proven experience managing Shopify or similar e-commerce platforms, with a strong understanding of website management principles and best practices.
• Proficiency in Shopify administration, including product management, order processing, and customization.
• Solid understanding of e-commerce analytics, SEO, digital marketing strategies, merchandising techniques, and website marketing tactics.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and communicate technical concepts to non-technical stakeholders.
• Strong problem-solving abilities and attention to detail, with a focus on delivering high-quality results in a fast-paced environment.
• Prior experience in the retail or e-commerce industry is preferred