Marketing Manager - Chandigarh - confidential

    confidential
    confidential Chandigarh

    2 days ago

    Full time ₹900,000 - ₹2,200,000 (INR) per year *
    Description

    Key Responsibilities:

    • Develop and execute comprehensive SEO strategies to boost organic search rankings and increase qualified website traffic.
    • Conduct keyword research to identify valuable search terms and integrate them into website content, meta tags, headers, and other key areas.
    • Perform SEO audits to detect technical issues and provide actionable recommendations for improvement.
    • Collaborate with the content team to create and optimize SEO-friendly content aligned with keyword strategies.
    • Manage and execute off-site SEO initiatives, including link-building campaigns and digital partnerships to enhance domain authority.
    • Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Moz.
    • Stay updated with the latest changes in search engine algorithms, best practices, and industry trends to adapt strategies proactively.
    • Provide regular SEO performance updates, actionable insights, and strategic recommendations to the marketing team and senior leadership.
    • Work with developers, designers, and content creators to implement SEO recommendations and technical improvements.
    • Align SEO efforts with broader marketing strategies and campaigns for maximum effectiveness.
    • Identify and resolve technical SEO issues like crawl errors, duplicate content, and site speed problems.
    • Research competitor SEO performance and market trends to maintain a competitive edge.
    • Explore and implement emerging SEO trends such as voice search, mobile-first indexing, and core web vitals.

    Qualifications and Skills Required:

    • Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
    • Proven experience as an SEO Manager or in a similar SEO-focused role with measurable results.
    • Strong knowledge of SEO best practices, Google algorithm updates, and industry-leading tools like Google Analytics, Google Search Console, Moz, and SEMrush.
    • Proficiency in keyword research, content optimization, and on-page SEO techniques.
    • Experience in off-page SEO strategies including link-building and outreach.
    • Analytical mindset with the ability to interpret data and translate it into actionable insights.
    • Excellent verbal and written communication skills.
    • Strong project management and multitasking abilities.
    • Team-oriented and collaborative with cross-functional communication skills.
    • Self-driven and committed to continuous learning of SEO innovations.
    • Relevant certifications (e.g., Google Analytics, HubSpot SEO, SEMrush Academy) are a plus
    * This salary range is an estimation made by beBee
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