Description

Job Description

We're looking for a proactive Sales & Marketing Specialist to promote our data analytics solution built on the Zoho ecosystem. If you have hands-on experience in digital campaigns, lead generation, and can confidently talk to business clients — we want to hear from you.

Responsibilities

1. Strategic Planning

• Design and execute digital marketing strategies for product awareness and lead generation.
• Align campaigns with sales goals and business growth milestones.

2. Campaign Ownership

• Plan and run ad campaigns via Meta Ads, Google Ads, and LinkedIn.
• Track campaign performance and optimize based on CTR, CPL, and conversions.

3. Channel Optimization

• Manage organic and paid channels:
  SEO, Meta Ads, Google Ads, and email campaigns using Zoho Campaigns.
• Launch and test landing pages, CTAs, and forms.

4. Content & Asset Creation

• Create or oversee design of creatives, email templates, video snippets, case studies.
• Use Canva/Zoho Campaigns for content creation and automation.

5. Budget Tracking

• Work with fixed monthly ad spend; ensure RoAS (Return on Ad Spend) is optimized.

6. Reporting & Improvement

• Analyze campaign reports, identify insights, and refine strategies based on lead quality and source efficiency.

7. Social Media Management & Organic Growth:

• Maintain and grow our presence on LinkedIn, Instagram, and other platforms
• Plan weekly content calendar (posts, stories, short videos, LinkedIn carousels)
• Focus on inbound engagement to attract leads organically over time
• Monitor growth (followers, likes, DMs, form fills) through Zoho Social or native analytics

Requirements

• 0–1 years of experience in B2B digital marketing.
• Proficient in maintaining LinkedIn and Social media Ads to generate Leads.
• Creative thinker with strong analytical skills.
• Experience building landing pages and campaign funnels.
• Bachelor's degree in Marketing or relevant field (preferred).