Digital Marketing Specialist - Jaipur, India - Workis Solution

Description

Overview:

The DigitalMarketing Specialist plays a crucial role in developing andimplementing digital marketing strategies to enhance brandawareness drive traffic and generate leads. This role is essentialin leveraging various digital channels and tactics to achievemarketing objectives and contribute to the overall success of theorganization.

KeyResponsibilities:

• Develop and managedigital marketing campaigns
• Conduct extensivekeyword research and analysis for SEO andSEM
• Oversee social media strategy and contentcreation
• Utilize web analytics tools to measureand report on performance metrics
• Create andoptimize landing pages for maximumconversion
• Collaborate with internal teams tooptimize user experience
• Implement emailmarketing campaigns and automation
• Manage andoptimize payperclick (PPC) campaigns
• Produceengaging and SEOfriendly content
• Stay abreastof industry trends and best practices
• Monitorand analyze competitors digital marketingstrategies
• Conduct A/B testing to improveconversion rates
• Identify new digital marketingopportunities and technologies
• Track and reporton digital marketing KPIs
• Support the overallmarketing team with various tasks asneeded

RequiredQualifications:

• Bachelors degree inMarketing Communications or relatedfield
• Proven experience in digital marketing orsimilar role
• Demonstrable expertise in SEO SEMand social media marketing
• Proficiency in webanalytics tools (e.g. Google Analytics AdobeAnalytics)
• Experience with email marketingplatforms and marketing automationtools
• Indepth understanding of PPC campaignmanagement and optimization
• Strong copywritingskills and ability to create engagingcontent
• Knowledge of A/B testing and conversionrate optimization
• Familiarity with contentmanagement systems (e.g. WordPressDrupal)
• Excellent analytical and multitaskingskills
• Uptodate with the latest trends and bestpractices in digital marketing
• Ability to workeffectively in a fastpaced dynamicenvironment
• Strong communication andinterpersonal abilities
• Certifications indigital marketing (e.g. Google AdWords HubSpot) aplus
• Experience with graphic design and videoediting software is anadvantage

seo,sem,analytics,contentcreation,digital marketing