- Manage brand performance/engagement campaign portfolios and be accountable for meeting client KPIs, performing regular analysis, and facilitating campaign growth.
- Build strong coherence with the stakeholders: account managers, sales, ad operations, engineering, products, creative, and the publisher team.
- Probe into and troubleshoot campaign setups and implement the necessary changes to achieve technical accuracy.
- Monitor the accounts with strict attention to detail and carve insights relevant to account growth and retention.
- Develop market expertise in specific vertical industries as well as broader marketing and digital advertising trends. Leverage this expertise to develop and strategize ways to help grow our clients' businesses.
- Contribute and lead initiatives as a member of the vertical team. You will cross train and learn facets of campaign execution and technology with these team members, thereby building a well-rounded and diverse skillset.
- B.Tech/MBA from a premier institution
- Excellent analytical rigor and problem-solving skills
- Ability to multitask and support various in-house projects
- Ability to proactively build strategies within deadlines
- Strong written and verbal communication skills
- An energetic and self-motivated individual would be the best fit for the team.
- Strong work ethic, hunger to learn, and drive to constantly improve.
- Problem solver and doer.
- Self-motivated, and comfortable working independently and as part of a team where members are accountable to each other.
- Team player who works well with others to make work enjoyable.
- We are a remote-first organization. Our organization consists of about 450 people who are globally distributed.
- The average tenure at our company is 7.1 years. This compares to an average tenure of 2-3 years at all other advertising technology companies.
- Because we are a remote-first organization, we feel it is even more important to connect with your colleagues in-person and build strong relationships. As a result, we invest in a company-paid week-long summit every six months, at a destination that is conducive to work and enjoying each other's company.
- All companies have variations of benefits and core values. We have strong benefits and core values as well. However, we believe people stay at because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose.
- Our team environment supports a healthy work/life balance.
Specialist, Campaign Strategy - Noida, India - VDX
Description
Role
We are looking for a Campaign Strategy Specialist. In this role, you will work with the biggest digital landscape advertisers across prominent markets in the US, Canada, UK, Europe, ME, SA, SEA, and AU/NZ. The Specialist role involves consistent and accurate data interpretation, strategy building, and trend modulation to grow advertiser accounts. You will work with a close-knit vertical industry team that focuses on complementary functional areas, including client partnerships, creative strategy, mid-funnel strategy, campaign strategy, market strategy, and supply strategy. You will be accountable to the team, and all team members are expected to learn facets of other functional areas so they can better see the big picture, be more strategic, and work together more effectively.
Responsibilities
Qualifications
Work Environment