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  • Performance Marketer - Delhi, India - Pocketful

    Pocketful
    Pocketful Delhi, India

    3 weeks ago

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    Description

    Job Description

    As a key member of the organization, this role is responsible for driving performance marketing campaigns across various platforms to achieve app downloads and signups.

    Responsibilities:

    • Plan, execute, and optimize performance marketing campaigns on Google Ads, Facebook, Instagram, and other platforms to drive app downloads and signups.
    • Analyze user behavior data to create targeted campaigns that convert effectively.
    • Monitor and analyze campaign performance using tools like Google Analytics and other data dashboards.
    • Provide regular insights and recommendations to improve campaign ROI.
    • Collaborate with product, design, and content teams to create compelling ads and landing pages.
    • E nsure campaigns align with brand guidelines and company goals.
    • Conduct market research to identify trends, benchmarks, and best practices within the stockbroking and fintech industries.
    • Stay updated on emerging digital marketing tools and strategies.
    • Manage and optimize marketing budgets to achieve maximum efficiency and impact.

    Requirements:

    • 13 years of experience in performance marketing, preferably in the stockbroking or fintech sectors.
    • Proven experience in driving app downloads and user signups.
    • Proficiency in advertising platforms like Google Ads, Facebook Ads Manager, and similar tools.
    • Strong analytical skills with the ability to interpret data and provide actionable insights.
    • Hands-on experience with tools like Google Analytics, Mixpanel, or similar.
    • Excellent written and verbal communication skills.
    • Knowledge of the financial markets and stockbroking industry is a plus.

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