- Working closely with colleagues in sales and IT to ensure all activity is integrated
Search Engine Optimization Manager - Mumbai, India - Tesloye Consultancy Services
Description
Developing and executing the organizations annual digital marketing plan, including PPC, SEO, Social
Media, Affiliates and Display/Re-targeting
Devising innovative digital marketing campaigns, that feed into the organizations overarching marketing
strategy
Creating engaging digital content that increases customer engagement and enhances the organizations
online brand
Implementing strategies to drive traffic to the organizations website, including SEO and PPC
Creating and implementing a social media policy and framework for the organization
Moderating all social media platforms including Twitter, Instagram and Facebook
Managing the digital marketing budget, including allocating budgets across different channels and
platforms
Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs