Manager - Trade Marketing - FMCG (5-10 yrs) - Mumbai, India - iimjobs

Description

• To execute impactful new product launch plans, collect and synthesize competition information and execute the 180 instore and catchment activation strategy
• To build sales promotions calendar, to create effective brand communication and product communication for our customers and distributors to increase awareness and market penetration
• The incumbent will be responsible for creating annual Trade Marketing strategy and plans to develop the business and market share on focus brands and focus geographies
• Drive width and depth for existing, new and focus Products through Field team and Distributors
• Manage Customer Relationships: Develop and manage external suppliers, vendors from scratch and drive Trade program efficiency and effectiveness through the right trackers
• Design and Implement and track all instore activation plans and strategies by channel or Regions which is heavily skewed towards trial generation and awareness creation of the core value proposition of the organisation
• Collaborate with the brand marketing and business teams to drive the marketing plans for the category including category and product promotion plans
• Provide strategic input to optimize product assortment, pricing, and promotional activities
• Collaboration with Sales Teams Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
• Develop a plan for Key accounts in collaboration with the Brand strategy team & MT Team.
• To track and drive adoption of SFA and DMS across the country from scratch such that the business drives growth through secondary sales
• To own and run the merchandisers program including offtake tracker and be responsible for merchandiser capability enhancement
• Conceptualize and execute the Sales team capability enhancement agenda through app and field training programs