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  • Organic Growth Marketer - Faridabad - Astra Security

    Astra Security
    Astra Security Faridabad

    2 weeks ago

    Default job background
    Description

    Astra Security: Unlocking Cybersecurity Excellence

    At Astra Security, we're revolutionizing the cybersecurity landscape with our cutting-edge AI-led offensive Pentest Platform. Our continuous vulnerability scanner emulates hacker behavior to scan applications for 13,000+ security tests, making pentests a breeze.

    CTOs and CISOs love Astra because it helps them achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with our powerful CI/CD integrations.

    We've been awarded by prestigious institutions, including the President of France and the Prime Minister of India, for our innovative approach to cybersecurity.

    Our customers include leading companies like Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, and OLX Autos.

    Role Overview: We're seeking a hands-on growth marketer to drive organic growth for our under-marketed products - DAST, API Security, and Cloud Security Scanner.

    This role isn't about ticking boxes; it's about creating momentum. You'll own how the world discovers, experiences, and trusts these products across social, product launches, communities, and unconventional GTM experiments.

    As a growth marketer, you'll be responsible for:

    • Organic Growth for DAST, API & Cloud Products
    • Co-ownership of Product Launches: Partner with our growth team to launch new products from scratch
    • Product Storytelling & Use Cases: Translate features into compelling narratives across social, email, and community platforms
    • Always-On Awareness: Turn Astra's newer products into regulars on people's feeds through high-signal social content
    • Email Drips That Drive Trials: Nurture our existing list toward trial and product usage
    • Free Tools, Marketplaces, and Engineering-as-Marketing: Collaborate with the dev team to launch free tools or lead-generation projects
    • Community-Led Discovery: Run webinars, events, or topical moments that create a buzz and convert curiosity into users

    Who You Are: You're a creative problem solver who's launched products with low budgets and high creativity. Outcomes drive you, not ego. You think distribution-first and can turn ideas into traction.

    Why This Role Matters: Astra's DAST, API, and Cloud products are powerful—but they're under-marketed. With you driving organic growth, we want to bring these products to market and make them impossible to ignore.

    Why Astra and this role? We offer a cozy remote work lifestyle, health insurance cover, and opportunities to dive deep into the captivating world of cybersecurity.


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