Digital Marketing Specialist - Mumbai, India - ZingHR
Description
Role:-Paid Marketing Specialist
Location:- Mumbai
Experience Reqd: yrs
About the Role: As a Global Paid Marketing Specialist your key role will be to create a strategic direction and drive the organization's paid marketing initiatives. This position will play a pivotal role in overseeing and optimizing all aspects of paid search, paid social, and other paid media campaigns to achieve key business objectives. This is an individual contributor role.
What You Will Do:
● Be responsible for demand generation from Paid Marketing campaigns
● Manage Paid Ad Campaigns across diverse platforms including Google Ads for Search and display, Bing, and various Ad Networks. The PPC specialist will also spearhead advertising campaigns on Social Media Networks such as Facebook, , Quora, and others. Additionally, they will manage additional marketing channels such as Programmatic and Native Advertising,
● Manage keyword research, bids, budgets, and financial aspects of campaigns.
● Monitor and optimize campaigns for maximum ROI, develop and implement strategic paid marketing strategies in alignment with business goals.
● Conduct and report an in-depth analysis of account metrics, including but not limited to impression share, Ad Rank, Quality Score, and other key performance indicators.
● Implement and oversee conversion tags on Google Tag Manager and other relevant platforms to facilitate comprehensive funnel generation.
● Conduct competitor analysis to inform keyword selection.
● Drive initiatives to improve search results and brand visibility.
● Create compelling ad copies and graphical templates.
● Manage Display network placement lists on Google Ads and other contextual advertising platforms.
What We Are Looking For:
● Degree in Marketing or Business Administration
● 2-3 years of hands-on experience in Search Engine Marketing (SEM)
● B2B SaaS / HR Tech marketing experience, meeting pipeline/revenue targets
● In-depth knowledge of Paid Search and industry trends.
● Advanced analytics skills; extensive experience with PPC ad platforms.
● Effective collaboration with cross-functional teams and stakeholders.
● Additional preferred skills include proficiency in analytics tools like Google Analytics.
● Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
● Experience with A/B and multivariate experiments
● Strong attention to detail and ability to manage multiple campaigns simultaneously
Measures of Success:
● Achieve targeted Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) by campaign objectives.
● Implement strategic course corrections based on stakeholder feedback, demonstrating agility and proactive issue resolution.
● Maximise the sales pipeline by strategically tweaking campaigns within the paid media ecosystem, contributing to enhanced Return on Investment (ROI).
Why join us?
ZingHR is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace. We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers. Our corporate values, rooted in empathy, are succinctly captured in the acronym CHOICE, representing Customer Obsession, Hustle, Ownership, Innovation, Collaborate, and Ethics.
● Your career here is limited by you and nothing else.
● Be a part of a global growth stage startup.
● Work in a fast-paced, dynamic environment where your contribution matters.
● Innovate at scale, with learning opportunities.
● Work with an exceptionally talented team. Teamwork trumps individual success.
About the Function: Joining the marketing function at ZingHR offers a unique opportunity to be part of our journey to establish a global center of excellence. We are committed to recruiting top talent and providing them with the tools and support needed to innovate, push boundaries, and continually set new benchmarks in the industry. Our goal is to transform ZingHR into a sought-after brand, where customers actively seek out our products and services. Be part of a team that thrives on turning challenges into opportunities and shaping the future of marketing.
About ZingHR: ZingHR, a Gartner-recognized, global enterprise HR tech venture accelerated at Microsoft and backed by Tata Capital Growth Fund, is renowned for its innovative, cloud-based HCM suite and unwavering commitment to customer success. ZingHR offers a completely cloud-based, Hire to Rehire HCM solution delivered using future-ready technologies including Blockchain, Artificial Intelligence, Machine, and Deep Learning Algorithms. We pride ourselves on providing industry-specific solutions accessible in 26 global languages, covering SEA, EMEA, and European languages. Headquartered in Mumbai, ZingHR has more than 1100+ customers and 2.1 Mn+ active users worldwide. Our value proposition lies in enabling organizations to achieve audacious, tangible and measurable success such as ESG goals, Top Line increases, EBITDA improvements, People Engagement, Employee Experience, and People Productivity.
For more information, visit or follow us on If you think you'd be a good fit for this role, we'd love for you to apply We're excited to showcase what we have to offer