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    • Marketing Content Manager - Nagpur - India Market Entry

    India Market Entry
    India Market Entry Nagpur

    1 month ago

    Default job background
    Description

    Job Title: Marketing Content Manager

    A leader in market entry strategy and business expansion in the Education Sector in India.

    About Us:

    We assist international clients to establish themselves in the Indian market.

    Our Mission:

    To be an unwavering partner in realizing business aspirations in India's economy.

    Job Overview:

    We are seeking an experienced Marketing Content Manager to lead our efforts in establishing India Market Entry (IME) as a thought leader in facilitating market entry for international education providers in India.

    Key Responsibilities:

    • Content Strategy Development: Design and implement an effective content marketing strategy aligned with our business goals, focusing on our target audience of decision-makers in international educational institutions.
    • Content Creation and Management: Oversee the creation and distribution of engaging content across different formats, including blog posts, infographics, videos, webinars, and newsletters.
    • SEO Optimization: Conduct keyword research, ensure all content is SEO-friendly, and optimize the company's website and content for better search engine rankings.
    • Social Media and Email Marketing: Manage and grow our presence on platforms like Twitter, YouTube, and oversee the email marketing strategy.
    • Audience Engagement: Engage with the audience through social media, comments, and interactive platforms like webinars and Q&A sessions.
    • Analytics and Reporting: Regularly track and analyze performance metrics to gauge content effectiveness, and adjust strategies based on these insights.
    • Team Collaboration: Work closely with other departments to ensure content alignment with overall company objectives and market developments.

    Requirements:

    • Bachelor's degree in marketing, communications, journalism, or a related field.
    • Proven experience in content marketing, particularly in a B2B context or in the education sector for a minimum of 5 years.
    • Strong understanding of SEO principles and digital marketing strategies.
    • Excellent writing, editing, and communication skills.
    • Experience with content management systems, Google Analytics, and social media platforms.
    • Ability to analyze data and provide insights for content optimization.
    • Can work independently and as a team member.

    Preferred Skills:

    • Familiarity with the Indian education market and international education systems.
    • Experience in conducting market research and audience analysis.
    • Creative thinking with the ability to produce innovative content ideas.
    • Strong project management skills with attention to detail.
    • Have worked in a remote setup.
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