Marketing Manager - Mumbai

Job summary

We are looking for a Marketing Executive who develops & implements offline marketing strategies along with some online marketing to promote a company's products or services through traditional media and channels. This involves creating and executing campaigns, managing budgets, and analysing results to achieve marketing goals

Responsibilities

• Develop and Execute Offline Marketing Campaigns: This includes creating strategies for various channels like print, billboards, events and digital channels.
• Vendor Management: Manage relationships with external agencies, printers, and other vendors to procure various marketing materials and manage marketing campaigns.
• Conduct Market Research: Understand target audience needs, preferences, and behaviours to tailor campaigns effectively.
• Manage Marketing Budgets: Allocate funds for campaigns, negotiate with vendors, and track spending.
• Campaign Management: Oversee the execution of campaigns, ensuring they are delivered on time and within budget.
• Stay Updated on Trends: Keep abreast of industry trends and innovations in offline marketing.
• Collaboration: Work with various departments, including sales, product, and creative teams.

Qualifications

• Strong understanding of marketing channels .
• Creative and strategic thinking.
• Excellent communication and presentation skills .
• Project management and organizational skills.
• Analytical skills to evaluate campaign performance.
• Experience with marketing budgets and forecasting.
• Ability to work independently and as part of a team.
• Knowledge of market research and data analysis

Job description