Head - Marketing - Consumer Product Domain - New Delhi, India - Grok

Description

Marketing Strategy:
Development: Develop comprehensive marketing strategies aligned with company objectives including defining target audiences, setting clear goals and KPIs, and outlining tactics across various marketing channels to achieve desired outcomes


2 Brand Management:

Lead the development of brand positioning and messaging strategies, ensuring consistent and impactful representation of the brand across all touchpoints.

Further develop and enhance brand architecture across multiple categories and products, ensuring coherence and alignment with overall brand strategy.

Campaign Management:

Plan and execute integrated marketing campaigns that leverage a mix of channels and tactics to reach target audiences and achieve set objectives, through ATL and BTL activities, PR, Corporate Communication etc.

in both the Offline and Online space.

Market Research and Analysis:
Conduct market research, competitor analysis, and consumer insights to inform marketing strategies and identify opportunities for growth. Regularly monitor market trends, consumer behaviour, and competitor activities to stay ahead of the curve.

Joint Ventures & Collaborations:
Evaluate potential collaborations strategic partnerships to expand the company's product portfolio, market presence, and capabilities.
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