Retention specialist - Jaipur - The Jaipur Studio ®

Description

ABOUT THE JAIPUR STUDIO

We're more than just a brand, we're a movement championing local craftsmanship and bringing unique, ethically made clothing directly to our customers' doorsteps.

Since 2018, we've been building a vibrant community of creators and conscious shoppers online and in our charming brick-and-mortar stores.

We started by providing our customers with an unparalleled experience of discovering and embracing the timeless beauty of Jaipuri fashion and MADE IN JAIPUR.

Now, we're taking our mission global. We're no longer just about Jaipur fashion—we're sharing the timeless beauty of India's rich artistic heritage with the world.
SO, WHAT DO WE DO DIFFERENTLY?

We're a small but mighty crew of fashion-obsessed tech enthusiasts on a mission to make stylish products accessible to everyone.

Forget sky-high prices and exclusive trends, we believe great style should be within reach.

We're constantly experimenting with fabrics and designs, adding fresh colors and patterns to our collection, so you can express your individuality without breaking the bank.

We're not afraid to take risks, learn from our mistakes, and keep pushing boundaries. Join us on this exciting journey as we redefine fashion, one bold move at a time
WHAT ARE WE LOOKING FOR?

The Jaipur Studio is seeking a dynamic and driven individual to advance our customer engagement and retention strategies and play a key role in our growth journey by expanding our loyal customer base.

We want to hear from you if you're ready to roll up your sleeves, think outside the box, and help us make The Jaipur Studio a global success story.

WEBSITE :
WILL YOU BE RESPONSIBLE FOR?
We are seeking a creative and passionate Retention Specialist to join our fashion e-commerce team in the Jaipur office.

The ideal candidate will have a strong understanding of fashion e-commerce, a deep knowledge of the customer lifecycle and retention strategies, as well as the ability to create and execute customer engagement and retention strategies.

Strategy Development & Execution:
Develop and implement comprehensive retention marketing strategies across email, SMS, push notifications, on-site personalization, and other relevant channels which  aligned with overall business goals.
Identify opportunities to improve customer loyalty and engagement.

Customer Segmentation & Targeting:
Define and refine customer segments based on demographics, purchase history, behavior, and other relevant data points. Develop targeted campaigns tailored to each segment.
Develop hyper-targeted campaigns tailored to each segment, considering their specific needs and preferences. For example, segmenting based on "high-value customers," "new subscribers," "abandoned cart users," or "customers who purchased specific product categories."

Campaign Management:
Plan, execute, and analyse retention campaigns, including email newsletters, promotional offers, transactional emails, automated workflows, Giveways and loyalty programs.

Marketing Automation:
Leverage marketing automation platforms (e.g. Contlo, Mo Engage, Web Engage etc.) to create personalized and automated customer journeys.
Set up automated email flows for abandoned carts, post-purchase product recommendations, birthday greetings, and re-engagement campaigns for inactive users.

Data Analysis & Reporting:
Monitor key retention metrics (e.g., customer lifetime value, repeat purchase rate, churn rate, customer retention cost) and provide regular reports on campaign performance. Identify areas for improvement and make data-driven recommendations.
Analyze campaign data to identify areas for improvement and make data-driven recommendations.

A/B Testing & Optimization:
Conduct A/B tests on various campaign elements (e.g., subject lines, email copy, creative assets, send times) to optimize campaign effectiveness.

Loyalty Program Management:
Manage and optimize our customer loyalty program, including enrollment, rewards, and communication.

Collaboration:
Work closely with other marketing teams to ensure consistent messaging and a cohesive customer experience.

Staying Up-to-Date: Keep abreast of the latest trends and best practices in retention marketing, e-commerce, and the fashion industry.

Budget Management:
Manage the retention marketing budget effectively and ensure ROI on all campaigns.

Vendor Management:
If applicable, manage relationships with any external vendors or agencies supporting retention efforts.
WHO YOU ARE?
3+ years of experience in retention marketing, preferably in the fashion or e-commerce industry
Strong knowledge of email marketing platforms, CRM tools, and customer segmentation strategies
Proven track record of successful retention and re-engagement campaigns
Analytical mindset with the ability to interpret data and drive actionable insights
In-depth knowledge of Customer Data Platform (CDP) tools such as Web Engage, Clever Tap, MO Engage, Contlo etc.

A passion for marketing with a proven track record in delivering Customer Lifecycle Management (CLM) strategies, including segmentation, incentivization, engagement, and retention.

Proficiency in data visualisation tools like Google Analytics, Power BI, and Tableau.
Strong expertise in Excel for analysing retention metrics and performing revenue incrementality analysis.
WHY BE A PART OF THE JAIPUR STUDIO?
Do you ever feel like you don't quite fit in a world that seems overly complicated?
Are you tired of the games and drama of corporate life?
Do the small, everyday moments bring you the most joy?
Are you a passionate reader, always curious about how the world works and how we got to this point?
Do you believe that life, at its core, is simple, but that people often get caught up in the wrong things?
Does the idea of learning something new or finding elegant solutions to problems excite you?
Love to experiment, but you are not allowed to spread your wings?
If the answer to all the above questions is yes, you are in the right place.
The world is full of unnecessary complexities & we as humans do not understand the burden of unconscious consumption.

At THE JAIPUR STUDIO, we hold the belief that embracing simplicity and prioritizing quality essentials is the key to a more meaningful and fulfilling life.

WHAT WE OFFER?
A small team of empathetic problem-solvers
The Right Compensation
Growth path to become a leader
An opportunity to drive meaning with products
A culture of continuous learning and growing
Freedom to experiment failed and learn