Digital Content Manager - Mumbai - Glenmark Pharmaceuticals

    Glenmark Pharmaceuticals
    Glenmark Pharmaceuticals Mumbai

    3 days ago

    ₹500,000 - ₹1,400,000 (INR) per year *
    Description

    Role Overview

    The incumbent shall be responsible for ensuring successful communication development of select brands & their sales target, in line with the needs of the customer and the objectives of the business. He/she shall develop the brand communication, creative representation for end consumers and develop content for propagation through digital channels including social media.

    Responsibilities

    Social Media Ownership:

    • Develop and implement comprehensive social media strategies aligned with brand, marketing, and business objectives.
    • Define channel-specific growth roadmaps (Instagram, LinkedIn, Facebook, X, YouTube, etc.).
    • Establish KPIs across awareness, engagement, conversion, and community growth.
    • Track, analyze, and report performance metrics using social listening and analytics tools.
    • Monitor trends, competitor activities, and emerging platform opportunities.
    • Oversee audience engagement, response management, and escalation protocols.

    Influencer Management:

    • Develop influencer marketing strategy aligned with brand objectives.
    • Identify and onboard relevant influencers (macro, micro, KOLs, niche experts).
    • Evaluate influencers based on audience quality, engagement authenticity, brand fit, and compliance requirements.
    • Manage end-to-end influencer lifecycle: outreach, negotiation, briefing, contracting, and deliverables tracking.
    • Define influencer KPIs (reach, engagement, conversions, sentiment).
    • Track campaign effectiveness and ROI.
    • Maintain influencer database and performance benchmarking framework.
    • Monitor reputational risks and manage crisis scenarios if required.

    Platform Hygiene:

    • Ensure all social media accounts adhere to brand, legal, and regulatory guidelines.
    • Maintain updated bio descriptions, disclaimers, and necessary compliance statements.
    • Monitor and enforce content approval workflows.
    • Maintain access control, password governance, and admin rights management.
    • Ensure consistent branding across profile images, banners, and highlights.
    • Conduct periodic audits of platform performance and compliance status.
    • Monitor comments, tags, and mentions for inappropriate or non-compliant content.
    • Escalate and manage potential reputational or regulatory risks.

    Others

    • Vendor Management, creating agency pitch briefs and sourcing new vendors
    • Internal coordination with various support functions like finance, legal etc.

    Profile Requirement

    • Education: Bachelor's degree from any stream. Master's or Marketing degree would be preferred
    • Work Experience: Minimum 3+ years work experience in digital marketing space
    • Required pre-requisites skills/experience for this position: Proficiency with MS Office, Brand Health Tools, Digital Media metrics
    * This salary range is an estimation made by beBee
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